As a Sales Development Representative (SDR) at groundcover, you will own top-of-funnel pipeline generation for our cloud-native observability platform. You will identify and qualify high-potential accounts, engage prospective technical stakeholders, and partner closely with our Account Executives and Growth Marketing team to accelerate sales velocity.
On a day-to day basis, you will be responsible for:
- Pipeline Generation: Prospect, identify, and qualify target accounts to drive qualified opportunities for the sales pipeline.
- Multichannel Outreach: Execute outbound strategies across email, LinkedIn, cold calling, and social channels tailored to tech-focused buyer personas.
- Cross-Functional Collaboration: Partner directly with Account Executives and Growth Marketing Managers to ensure campaign alignment and pipeline efficiency.
- MEDDIC Qualification: Qualify leads using structured methodologies to evaluate buyer fit, economic motivation, and technical requirements.
- CRM & Data Hygiene: Maintain clean pipeline and account data in CRM and sales engagement platforms.
- Experience: 1-2 years of professional experience (can include internships) Bonus points for Sales or Business Development Representative (SDR/BDR) experience in a B2B SaaS or software company.
- Technical Curiosity: Passion for understanding cloud-native ecosystems, observability, and developer-first platforms.
- Execution & Drive: Proven track record of hitting top-of-funnel pipeline and quota targets.
- Communication Skills: Exceptional written and verbal communication skills, with an ability to tailor messages to technical decision-makers.
- Observability: Experience or exposure to the observability space is a strong plus, but not required
Skills Required
- 1-2 years of professional experience, including internships
- Passion for cloud-native ecosystems, observability, and developer-first platforms
- Proven record of achieving top-of-funnel pipeline and quota targets
- Exceptional written and verbal communication skills
- Ability to tailor messaging to technical decision-makers
- Sales or Business Development Representative experience in a B2B SaaS or software company
- Experience or exposure to the observability space
What We Do
groundcover is a cloud application monitoring solution that reinvents the domain with eBPF ? . Built for modern production environments, it enables teams to instantly monitor everything they build and run in the cloud without compromising on cost, granularity, or scale. Collect logs, metrics and traces instantly with eBPF, and store them inCloud, on your infrastructure, managed by us.









