Sales Development Representative

Posted 6 Hours Ago
Be an Early Applicant
2 Locations
In-Office or Remote
40K-50K Annually
Entry level
Digital Media • News + Entertainment
The Role
Conduct personalized outreach by phone, video, email, and LinkedIn; review AI- and marketing-sourced leads; qualify prospects through business discovery conversations; schedule meetings for Account Executives; follow up efficiently; use CRM and AI insights to improve messaging and performance; and collaborate with the sales team to expand prospect pools.
Summary Generated by Built In

Position: Sales Development Representative

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON or any Canadian Market (must reside and be eligible to work in Canada)

 

The Company: 

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.  
This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.  

 

The Opportunity:

High-Tech, High-Energy, High-Upside

 

For over 100 years, Postmedia has built Canada’s most trusted media brands. Today, we’re transforming that trust into one of the most advanced digital sales engines in the country.

 

We’re looking for a Sales Development Representative (SDR) who thrives on starting conversations, opening doors, and creating opportunities. This is not a call-center role. You’ll be armed with AI-powered tools, proprietary data, and a clear path to career growth — all while working remotely.

 

Your mission is simple and critical: create qualified opportunities for our Account Executives to close. 

 

What you'll do:

  • Pipeline & Target Review
    You review prioritized accounts and leads surfaced by AI and marketing. You know exactly who to contact and why.
  • Strategic Outreach
    You launch highly personalized outreach via phone, video, email, and LinkedIn — backed by first-party audience and market data.
  • Business Discovery Conversations
    You will run short, focused business discussions with high-level prospects to uncover marketing needs, qualify fit, and set meetings for our Account Executives — acting as the pulse of our revenue pipeline and opportunity for the organization.
  • Smart Follow-Ups
    AI-generated summaries and next steps are reviewed and sent with a few clicks — clean, professional, and fast.
  • Skill Sharpening
    You review AI-driven insights from your calls: what messaging worked, objection patterns, and talk ratios — real coaching, not guesswork.
  • Team Collaboration & Prospect Expansion
    You collaborate with your team to target new prospects based on real data and what’s working — allowing you to break into new prospect pools with confidence.

 

Who you are:

  • A Natural Conversation Starter
    Confident on the phone and on video, you know how to earn attention and build curiosity quickly.
  • Tech-Forward & Coachable
    You enjoy using AI, CRM, and data to improve every week. Feedback excites you — it doesn’t scare you.
  • Hunter Mentality
    You’re motivated by setting meetings, creating opportunities, and winning. Activity fuels you.
  • Future Sales Leader
    You see the SDR role as a launchpad to Account Executive or other growth roles — and you’re hungry to earn that next seat.

 

 

Compensation: 

Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. 

Salary: $40,000 - $50,000 + Variable + health & dental benefits + pension matching

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.


#LI-Remote

#LI-KC1

Skills Required

  • Must reside in Canada
  • Must be legally eligible to work in Canada
  • Confidence communicating by phone and video
  • Ability to conduct business discovery conversations and qualify prospects
  • Comfort using AI, CRM, data, phone, email, video, and LinkedIn tools
  • Coachability and willingness to use feedback to improve
  • Motivation to set meetings, create opportunities, and pursue sales growth
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The Company
HQ: Toronto
1,613 Employees
Year Founded: 2010

What We Do

Postmedia is a Canadian news media company operating in local, regional, and metropolitan markets through print, online, and mobile platforms. It publishes national, metropolitan, community, and specialty newspapers, while managing a broad digital network of news and information websites, mobile products, and online assets. The company also provides distribution and advertising services, connecting audiences and advertisers across Canada for businesses and readers.

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