The Role
Build the sales pipeline through outbound and inbound prospecting, researching target accounts, engaging and qualifying prospects, generating qualified introductory meetings for Account Executives, maintaining CRM records, and supporting event and campaign outreach. The role requires effective communication, discovery, follow-up, handoffs, and collaboration with Sales and Marketing teams.
Summary Generated by Built In
ABOUT US
Rep Data consists of a group of experienced industry veterans revolutionizing the survey data and sampling process. Our clients include top management consultancies, market research agencies, and brands. Our mission is to make our clients’ research process easier and to be a reliable, repeatable data collection partner. For life! If you are passionate about delighting customers and simplifying the inherent complexities of data collection, we want to hear from you!
WHAT YOU WILL DO
The Sales Development Representative (SDR) plays a key role in building Rep Data’s sales pipeline by identifying, engaging, and qualifying prospective clients. SDRs are focused on creating new sales opportunities through strategic outbound prospecting, thoughtful follow-up, and effective communication of Rep Data’s value proposition.
You will research target accounts, connect with prospective buyers, identify potential needs, qualify interest, and generate qualified introductory meetings (IQMs) for Account Executives.
The SDR owns the front end of the sales process, from prospecting through qualification and scheduling the introductory meeting. The SDR is responsible for ensuring the meeting is held and will work with Sales Leadership to assign the appropriate Account Executive to participate. Once a qualified opportunity is handed off, the Account Executive owns advancing the opportunity through the sales process and closing the business.
SDRs are assigned to a specific Sales Team and work closely with their AEs to support pipeline and revenue growth.
RESPONSIBILITIES
- Research target companies, industries, and contacts to identify prospective clients and new sales opportunities.
- Execute consistent outbound prospecting through email, phone, LinkedIn, and other approved channels.
- Engage inbound and outbound leads to understand their needs, assess potential fit, and qualify opportunities for the sales team.
- Clearly and confidently communicate Rep Data’s value proposition, capabilities, and differentiators to prospective clients.
- Generate qualified introductory meetings (IQMs) for Account Executives.
- Own prospect follow-up through the introductory meeting, including confirming meetings and maintaining engagement to support strong meeting completion rates.
- Conduct an effective handoff to the appropriate AE, including relevant prospect background, needs, interests, and outreach history.
- Build and maintain an organized pipeline of prospects (customer and net new prospects).
- Maintain accurate and timely records of prospecting activities, contacts, meetings, qualification details, and outcomes in Salesforce.
- Partner closely with assigned AEs to identify priority accounts, target contacts, and outbound strategies.
- Collaborate with marketing and own warm lead follow-ups related to campaigns and events. This includes partnership on messaging, nurture campaigns and other lead-generation initiatives.
- Share prospect feedback and market insights with Sales, Marketing, and other internal teams.
- Support conference and event prospecting by researching attendees, identifying priority contacts, coordinating outreach, and generating meetings.
SUCCESS METRICS
The primary measure of SDR success is the consistent generation of qualified introductory meetings (IQMs) that are completed/held, rather than simply meetings scheduled. SDRs are accountable for generating and qualifying opportunities through the IQM and completing an effective handoff.
- Quality of qualification and successful handoff of opportunities to AEs
- Meeting show/completion rate
- Additional leading indicators may include outbound activity, prospect engagement, response rates, and conversion from outreach to qualified meeting.
- Daily or weekly activity expectations may be established by the manager based on role level, territory, and sales priorities.
WHAT YOU BRING
- 2+ years of experience in sales development, inside sales, business development, lead generation, or another client-facing role.
- Market Research & SaaS experience is a plus
- Bachelor’s degree in Business, Marketing, Communications, or a related field preferred, or equivalent relevant experience.
- Experience with outbound prospecting and lead qualification, including phone, email, and social outreach.
- Strong research skills with the ability to identify target accounts, decision-makers, and new sales opportunities.
- Excellent verbal and written communication skills, with the confidence to initiate conversations and clearly articulate Rep Data’s value proposition.
- Strong discovery and qualification skills, with the curiosity to uncover prospect needs and identify potential fit.
- Experience with CRM and sales prospecting tools; Salesforce experience is a plus.
- Highly organized with strong follow-through and the ability to manage a high volume of prospects while maintaining accurate CRM records.
- Goal-oriented and motivated by measurable results in a performance-driven sales environment.
- Persistent and resilient, with the ability to navigate rejection, adapt outreach strategies, and maintain momentum.
- Collaborative, coachable, and able to partner effectively with Account Executives, Marketing, and other team members.
- Adaptable, proactive, and professional when engaging prospective clients and representing Rep Data at industry events.
- We use Salesforce, Hubspot, LinkedIn Sales Navigator, ZoomInfo, SalesLoft, Gong, and Claude for this work. Experience with as many of these platforms as possible is positive.
WHAT WE OFFER
- Competitive base salary, plus opportunity for bonus program based on company and individual performance
- Employer subsidized medical, dental, and vision coverage
- Paid time off and paid holidays
- 401K plan and matching program
- Employee Assistance Program
- Work from home with reimbursements for work-related expenses
- Company-provided computer
- Paid volunteer program
- An opportunity to work with some of the best and brightest in the market research industry and drive large-scale innovation in "restech"
Equal Employment Opportunity Policy:
Rep Data, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
About
Rep Data consists of a group of experienced industry veterans looking to revolutionize the survey data and sampling process. Our clients include the world’s top management consultancies, market research agencies, and brands. Our mission is to make our clients’ research process easier and to be a reliable, repeatable data collection partner - for life! If you are passionate about delighting customers and simplifying the inherent complexities of data collection, we want to hear from you!At Rep Data, we recruit, hire, employ, train, promote, and compensate individuals based on job-related qualifications and abilities. We are dedicated to fostering a diverse and inclusive workplace culture and we welcome applications from a wide range of candidates. We do not discriminate on the basis of race, gender, gender identity or expression, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Rep Data are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
Skills Required
- 2+ years of experience in sales development, inside sales, business development, lead generation, or another client-facing role
- Experience with outbound prospecting and lead qualification through phone, email, and social outreach
- Strong research skills for identifying target accounts, decision-makers, and sales opportunities
- Excellent verbal and written communication skills
- Strong discovery and qualification skills
- Experience with CRM and sales prospecting tools
- Strong organization, follow-through, and accurate CRM record management
- Goal-oriented, persistent, resilient, collaborative, coachable, adaptable, proactive, and professional
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent relevant experience
- Market research and SaaS experience
- Salesforce experience
- Experience with Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo, SalesLoft, Gong, and Claude
- Eligibility to work in the United States without visa sponsorship
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The Company
What We Do
Rep Data helps researchers expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. Our mission is to be a reliable, repeatable data collection partner. For life. We leverage direct connections into 250+ panel suppliers across 100+ countries. Suppliers compete against each other for access to open quotas. On average, a dozen panels will supply into an individual project. This means: unbiased sample sourcing, more representative sample, faster turnaround time, more cost effective pricing, and more reach than traditional panel vendors. The foundation of quality in the research process is the sample itself. To continue with our unbiased theme, Rep Data partners with external consultants to rate our sample suppliers on an ongoing basis. We don't want to grade our own homework. Each Rep Data supplier must meet a minimum quality benchmark, similar to how an Airbnb host must maintain a rating to list their property. Suppliers are graded on respondent attentiveness, time spent taking survey, straight-lining, open-end response quality, and attitudes over time. To complement the sample quality, we also implement strict quality checks before, during, and after field. Our client base consists of market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, and global communications/ PR agencies.
