Sales Development Representative (SDR)

About Liferaft

Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.

Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.

About the Role

Liferaft is hiring a Sales Development Representative (SDR) to help drive pipeline growth across our enterprise sales team.

As an SDR, you will work directly alongside Account Executives to generate qualified pipeline within strategically targeted enterprise accounts. This role is focused on creating new opportunities through thoughtful outbound prospecting, account research, stakeholder engagement, opportunity re-engagement, and strategic follow-up tied to conferences, events, and targeted sales activity.

Success in this role requires strong communication skills, curiosity, persistence, and the ability to create opportunities within complex organizations. You will work closely with experienced enterprise sellers, develop a deep understanding of our buyers and use cases, and build the foundation for long-term growth within SaaS sales.

This role is hybrid in Halifax, NS, with strong preference for candidates located in Halifax or Atlantic Canada. Exceptional candidates elsewhere in Eastern Canada may be considered.

Reporting to the Sales Manager, this role is a direct pathway toward future Account Executive growth within the Liferaft sales organization.

What you do as the SDR

Generate qualified pipeline within strategic accounts

• Partner directly with assigned Account Executives to generate qualified pipeline within strategically targeted enterprise accounts
• Execute multi-channel outbound prospecting across phone, email, LinkedIn, and sales engagement platforms
• Research target organizations to understand business context, relevant stakeholders, and potential use cases
• Build account intelligence that supports personalized outreach and stronger engagement
• Identify and engage multiple stakeholders within target organizations to create new opportunities
• Generate qualified opportunities for the Account Executive team

Support strategic pipeline acceleration

• Re-engage dormant, stalled, or previously closed opportunities where business priorities or timing may have changed
• Support targeted prospecting ahead of conferences, customer travel, and strategic in-person meetings
• Execute timely and structured follow-up after events, conferences, and prospect engagement
• Help accelerate pipeline creation in strategic accounts through coordinated outreach with Account Executives

Conduct initial qualification and opportunity assessment

• Conduct initial qualification conversations for select inbound and outbound opportunities
• Assess high-level fit, urgency, and opportunity relevance before AE engagement
• Capture relevant context and ensure clean handoff into the sales process

Operate as an extension of the sales team

• Work in direct partnership with Account Executives as part of the pipeline generation motion
• Participate in account planning and prospecting strategy discussions
• Maintain accurate CRM activity, prospect engagement notes, and pipeline data
• Continuously improve messaging, outreach effectiveness, and prospecting execution

Develop toward an enterprise sales career

• Build familiarity with Liferaft’s buyers, use cases, and sales process
• Participate in discovery conversations and sales execution alongside experienced Account Executives
• Develop the skills required for long-term growth within enterprise sales

 What You Need to Get the Job Done

• Early-career experience in sales, business development, customer-facing, or prospecting roles
• Strong written and verbal communication skills
• Confidence engaging prospects through outbound outreach, including phone, email, and LinkedIn
• Strong organizational skills and attention to detail
• A curious mindset and the ability to quickly learn new industries, buyer challenges, and sales motions
• Comfort working in a fast-paced, performance-oriented environment
• Resilience, persistence, and a willingness to learn through coaching
• Interest in building a long-term career in SaaS or enterprise sales

Bonus Points For

• Previous SDR, BDR, or outbound prospecting experience
• Experience using Salesforce, Gong, LinkedIn Sales Navigator, or similar sales tools
• Experience in SaaS, B2B sales, or enterprise prospecting environments

Why Liferaft?
At Liferaft, we believe that our people are our greatest asset. We're a collaborative, supportive team that values fresh thinking and works together to build and improve how we operate. Because of that, we put real focus on making sure our total rewards reflect the value our team brings, with ongoing reviews to keep them competitive, fair, and meaningful as the market and our company evolve.

We offer our team:

• Competitive compensation plan
• Flexible PTO - Our team is encouraged to take a minimum of 15 days/year with no cap beyond
• Hybrid workplace with flexible working hours
• Health & Dental Benefits (Medavie Blue Cross)
• 80% employer paid benefits
• Orthodontic coverage for minor dependents
• Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents
• Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
• $750 Yearly Lifestyle Subsidy
• Monthly cell phone reimbursement
• Monthly parking reimbursement
• Company-sponsored social events and team-building activities
• Strong culture of employee recognition
• Monthly peer-nominated "Cheers" awards with gift card draws
• Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation
• Diversity, Equity & Inclusion Committee
• Authentic, engaged team, who value work life balance

We're building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.
This hiring process may use AI-supported tools to assist with application screening and evaluation. This is a newly created role within the organization.