Location: Remote (US preferred)
Type: Full-time
Company: Lucra Sports
Lucra powers a white-label gamification platform that helps sports, entertainment, and competitive-social brands drive engagement and incremental revenue through challenges, tournaments, leaderboards, and rewards. We work with leading brands across golf, racquet sports, and entertainment, and we’re entering a major growth phase as we scale partnerships and expand our sales motion.
The RoleWe’re looking for a rockstar Sales Development Representative (SDR) to help fuel Lucra’s next stage of growth. This role is ideal for someone who thrives on outbound, enjoys the hustle required to get in touch with different targets, and wants to play a meaningful role in shaping pipeline and revenue at an fast-growth company.
You’ll work closely with our sales and partnerships team to identify high-value target accounts, run thoughtful outbound campaigns, and generate qualified meetings that turn into long-term partners.
What You’ll DoBuild and execute data-driven outbound strategies across email, LinkedIn, and other channels.
Identify and prioritize key target accounts and decision-makers within our ICP
Research prospects and personalize outreach based on company, industry, and use case
Own early-stage pipeline generation and support overall sales growth
Maintain accurate activity, notes, and pipeline data in HubSpot
Experiment, measure, and iterate on outbound messaging and sequences to improve conversion
Collaborate with sales leadership to refine targeting, positioning, and outreach strategy
1–3+ years of experience in an SDR, BDR, or outbound sales role
Proven ability to run structured, data-driven outbound campaigns
Strong research skills and comfort identifying buying signals and target accounts
Experience with modern sales tools such as:
HubSpot
Clay
LinkedIn Sales Navigator
(Bonus: Apollo, Outreach, or similar tools)
Clear written communication and a natural, non-spammy outbound style
Highly organized, curious, and comfortable working in a fast-moving startup environment
Experience selling into sports, entertainment, SaaS, or B2B partnerships
Familiarity with account-based selling or multi-stakeholder deals
Interest in sports, gaming, or competitive social experiences
Opportunity to help define and scale Lucra’s outbound and SDR motion
Direct exposure to sales leadership and high-impact partnerships
Clear path for growth into AE, partnerships, or senior sales roles
Competitive compensation with performance upside
Work with brands shaping the future of sports and entertainment
Interested?
Along with your resume, please include a quick 30-second video on how you’ve built or scaled outbound in past roles.
Top Skills
What We Do
Lucra is the leading technology provider of gamification services. Our B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.
