Sales Development Representative (SDR) EMEA

Posted 9 Days Ago
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Stockholm, SWE
Hybrid
Entry level
Edtech • Professional Services
The Role
Generate qualified pipeline for Account Executives across EMEA via high-volume multi-channel outreach (phone, email, LinkedIn, in-person). Travel ~50% for conferences and school visits. Build and optimize AI-assisted prospecting systems, qualify schools rigorously, book ~20 qualified meetings/month, and relay market intelligence to improve product and marketing.
Summary Generated by Built In
Sales Development Representative, EMEA

Stockholm ~50% travel

Hundreds of international schools in EMEA can't find qualified IB teachers. Lanterna solves that. Your job is to open the doors.

About Lanterna

Lanterna is a fast growing online education company. We deliver live online IB teaching and tutoring to students and schools in over 80 countries. More than 300 IB schools already work with us, and EMEA is our largest market yet.
We're a team of around 25 people with a flat hierarchy and a genuinely entrepreneurial culture: transparent, ambitious and authentic, with plenty of fun along the way. We're also rebuilding how we work around AI from the ground up, and everyone in the company is part of that.

The role

You'll generate qualified pipeline for our Account Executives across EMEA. This is a high activity, high autonomy role: half your time on the road at conferences and school visits, half running a modern, AI powered outreach engine from our HQ in Stockholm.

The target is concrete: around 20 qualified meetings per month with schools in our ideal customer profile. Hitting that takes serious volume across calls, emails, LinkedIn, school visits and creative plays. Your pipeline is reviewed weekly and your commission is built on it.

What you'll do
  • Run multi channel outreach (phone, email, LinkedIn, in person) to IB Coordinators, Principals and Heads of School

  • Build and continuously improve your own AI assisted prospecting system: research, list building, personalization, follow up. We expect you to automate the repetitive work so your hours go into conversations

  • Travel roughly half your time: international conferences, trade shows and independent school visits across EMEA

  • Qualify hard. Understand a school's staffing challenges and book only the meetings our AEs can win

  • Feed market intelligence from the ground back to the team to sharpen our product and marketing

Who you are
  • Activity driven. You know pipeline is a numbers game and you like the scoreboard. Daily outreach volume doesn't drain you, it drives you

  • AI first. You already use AI to work faster and you want to build with it, not just prompt it. This is the trait we hire hardest for

  • A resilient self starter, comfortable taking calls from airports, managing your own calendar and staying structured on the move

  • A natural relationship builder who inspires trust with everyone from a senior Principal to a junior administrator

  • Ambitious. You see this role as a fast track to Account Executive or team leadership, and you intend to earn it

The essentials
  • Fluent English with excellent presentation skills

  • Right to work in the EU and to travel freely across the EMEA region

  • A valid driving license

  • Comfortable with CRM tools (we run HubSpot) and modern AI tools

Bonus points
  • You're an IB graduate

  • Previous B2B sales or SDR experience

  • Additional languages relevant to the region (French, Spanish, German, Arabic)

  • A background in teaching or education

What we offer
  • Extensive travel across Europe and beyond

  • Sales training and close mentorship from senior AEs, with a fast track to an AE role for the right person

  • Competitive base salary plus a commission structure tied to your meeting targets

  • A flat, transparent, entrepreneurial team that moves fast

Skills Required

  • Fluent English with excellent presentation skills
  • Right to work in the EU and ability to travel freely across EMEA
  • Valid driving license
  • Comfortable with CRM tools (HubSpot) and modern AI tools
  • Previous B2B sales or SDR experience
  • Additional languages (French, Spanish, German, Arabic)
  • IB graduate
  • Background in teaching or education
Am I A Good Fit?
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The Company
HQ: Stockholm
510 Employees

What We Do

Lanterna Education provides online and offline tutoring services for IB students, offering expert tutors, test preparation, and educational resources.

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