Sales Development Representative (SDR) - B2B (London Based)

Perlego is on a mission to make education accessible to everyone. Learners worldwide struggle to afford and access the books they need to succeed. Dubbed “The Spotify for Textbooks,” Perlego gives learners unlimited access to our catalogue of 1.5 million ebooks from over 9,000 of the world’s leading publishers. We partner with 300+ universities, companies, and training providers to put a library in every learner’s pocket and we are only getting started.

We’re looking for a driven and proactive Sales Development Representative (SDR) to support the growth of Perlego’s B2B business. This role is focused on generating high-quality new leads and building a strong pipeline through a mix of outbound prospecting, inbound lead management, and in-person engagement.

You’ll work closely with Sales, RevOps, and Marketing to ensure our CRM data is accurate, actionable, and aligned with our go-to-market strategy. This is a great opportunity for someone early in their sales career who enjoys hands-on prospecting, relationship building, and learning how a modern B2B revenue engine operates.

Lead Generation & Prospecting

• Identify and research new B2B prospects across target segments and markets
• Execute outbound prospecting via cold calling, email, and LinkedIn
• Use tools such as Clay, Lusha, Glyphic, and HubSpot to source, enrich, and manage leads
• Qualify prospects and book meetings for the Sales team

Inbound Lead Management

• Respond to and qualify inbound leads from marketing campaigns, website enquiries, and events
• Ensure timely follow-up and clear handover to Account Executives

Events & In-Person Outreach

• Attend industry events, conferences, and networking opportunities to generate new leads
• Represent Perlego professionally and build relationships with potential customers

CRM & Cross-Functional Collaboration

• Maintain accurate and up-to-date records in HubSpot, ensuring contacts, companies, and activities are logged correctly
• Work closely with RevOps and Marketing to improve data quality, segmentation, and lead workflows
• Provide feedback on lead quality, messaging, and campaign performance

Essential

• Strong written and verbal communication skills
• Confidence speaking with prospects by phone and in person
• Comfortable with outbound sales activities, including cold calling
• Highly organised with great attention to detail, especially when working in a CRM
• A proactive, curious mindset with a willingness to learn and improve
• Ability to work collaboratively across Sales, Marketing, and RevOps

Desirable

• Previous experience in a business development, sales, or a customer-facing role
• Familiarity with tools such as HubSpot, Clay, Lusha, or similar sales tech
• Interest in SaaS, EdTech, or B2B subscriptions
• Interest in using AI to automate workflows and increase business impact

• Hybrid working with 2–3 days per week in our London office
• A collaborative, supportive sales and marketing environment
• Clear progression opportunities within the company
• The chance to make a real impact on Perlego’s B2B growth and our mission
• 22 days annual leave per year (plus bank holidays), with an additional day each year
• All employees an also enjoy the days between Boxing Day and New Year off, to reset and refresh for the new year - this is additional to your annual leave
• After three years there is an opportunity to take a 1-month unpaid sabbatical, and after five years there is an opportunity to take a 1-month paid sabbatical
• Competitive Parental leave policies
• Health care plan through Vitality

Compensation

£30,000 per year plus additional performance based bonuses