Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.
LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.
What you’ll do at MistplayResearch and sequence named, scored accounts in the five verticals, aimed at the decision makers who own monetization, revenue, growth or loyalty: VP or Director of Monetization, Head of Revenue or Growth, app or loyalty product owner.
Run high-volume, multi-channel outbound by phone, email and LinkedIn Sales Navigator with sequencing automation; personalize on account news and market triggers.
Lead with the LoyaltyPlay value proposition: new revenue and higher user lifetime value from rewards-driven engagement.
Run a short discovery before you book: current monetization or loyalty stack, revenue goals, retention pain. Qualify against the ICP standard and hand every held meeting over with complete notes.
Book to the routing the Team Lead sets: current sellers first, from Jan 4 the BDMs and the Team Lead, overflow to the BDRs.
Log every activity in Salesforce the same day, and feed competitor and market observations back to the Team Lead.
6+ months in a high-volume sales development, lead generation or inside sales role, preferably in SaaS, adtech, mobile gaming or another B2B technology setting.
A record of meeting or beating a meeting or SQL quota.
Strong written communication: personalized messages, and the persistence to handle objections.
Comfort researching markets and segments on your own.
Strong CRM skills (Salesforce) and comfort with sequencing tools. Nice to have: Salesloft or similar; an understanding of mobile monetization (offerwalls, in-app advertising, loyalty programs) and user LTV.
Skills Required
- At least 6 months of experience in sales development, lead generation, or inside sales
- Experience preferably in SaaS, adtech, mobile gaming, or another B2B technology setting
- Demonstrated record of meeting or exceeding meeting or SQL quotas
- Strong written communication and ability to personalize messages and handle objections
- Ability to independently research markets and segments
- Strong CRM skills, specifically Salesforce
- Comfort using sequencing tools
- Experience with Salesloft or similar sequencing software
- Understanding of mobile monetization, offerwalls, in-app advertising, loyalty programs, and user LTV
What We Do
Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards. Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities. **Mistplay’s Mission:** To be the best way to play mobile games for everyone, everywhere! **Fun Facts:** The #1 loyalty app for mobile gamers Over 30M+ lifetime installs globally on Android Over 400+ games to discover on the Mistplay app Doubled our employee headcount in 2023 Backed by GrowthCurve Capital as of December 2021 **Business & Company Achievements:** Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023 Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022 Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022 With more to come!
