Sales Development Representative - DACH

Job Description

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a Sales Development Representative (SDR) do at Busuu?

As an SDR at Busuu, you will play a key role in expanding our presence in the DACH region, driving new business, and engaging decision-makers in HR, L&D, and Procurement. Your work will directly impact revenue growth, making this one of the most strategic roles in the company.

You will work closely with our Senior Business Development Manager and SDR team to identify, qualify, and convert leads into pipeline opportunities. This role is at the forefront of our expansion, offering fantastic career growth as Busuu scales.

What will you do at Busuu?

• Prospect & engage with HR, L&D, and Procurement professionals through email, cold calling, and social selling

• Strategically plan outreach & lead sourcing to build a strong pipeline

• Qualify leads by understanding their needs and challenges

• Schedule product demos for the Senior Business Development Manager

• Work closely with Sales & Marketing to generate new leads and maximize conversions

• Qualify and convert inbound leads

• Maintain CRM accuracy, tracking outreach and pipeline progress

• Consistently achieve monthly and quarterly targets for qualified meetings and pipeline generation.

Essential Skills & Experience 

• Demonstrated success in a commercial or sales role

• Fluent in German + English

• Ambitious with a hunger to succeed and learn

• Proven ability to build outbound pipeline in the DACH market and create qualified opportunities through various channels by engaging decision-makers

• Strong communicator with excellent interpersonal skills

• Highly organised with solid time management skills

Bonus Skills & Experience 

• Experience in EdTech, HRTech, or selling to L&D/Training professionals

• Fluent in French as there is scope to prospect into other global markets as we have a need for extra support to the France region but also for Rest of World

• Familiarity with HubSpot, LinkedIn Sales Navigator, Lusha

• Knowledge of MEDDPICC sales methodology

• Sales certifications or structured sales training

At Busuu we want to ensure that you have access to some great benefits:

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit

• You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area

• Busuu offers a great Private Health Insurance scheme

• There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers

• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working

• We offer enhanced maternity and paternity leave

• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events

What happens next​

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.

• CV application review - We will review it as quickly as possible

• Let’s chat - Quick chat with our team about your experience and the role

• Interview - With the Hiring Manager

• Case Study - At home case study to show off your skills

• Interview - Interview to review the task and speak with other colleagues in the team

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.

If you like the sound of that, join us. We'd love to hear what you have to say.

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