Sales Development Representative - Corporate

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. 

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

The Sales Development Representative is a critical enabler within Front Row’s Central GTM team, responsible for driving efficiency, velocity, and consistency across pipeline creation. Reporting to the VP, Growth Partnerships, this role supports both Outbound Lead Generators (reporting to the CRO) and Fractional Referrers (reporting to the VP), ensuring that every lead, whether sourced outbound, inbound, or via referral, is effectively qualified, tracked, and nurtured into real pipeline.

This role blends sales enablement, pipeline operations, and lead development, with a specific focus on Front Row’s Amazon growth capabilities:

• Amazon US 3P (Management & Distribution)
• Amazon US 1P Management
• Amazon US 1P Advertising Management
• Amazon EU 1P Management
• Amazon EU 1P Advertising Management

By equipping teams with Amazon-focused insights, messaging support, and process rigor, the Sales Development Representative ensures that Central GTM delivers pipeline that consistently converts to revenue.

Role Responsibilities:

• Pipeline Acceleration & Handoffs
• Standardize best practices for lead qualification and handoff across Amazon-focused opportunities (1P, 3P, and Advertising in US and EU).
• Monitor funnel progression and prevent leakage between stages.
  Ensure warm introductions from Fractional Referrers are captured, tracked, and advanced into Amazon pipeline opportunities.
• Enablement & Support
• Equip Outbound Lead Generators with prospect research, messaging frameworks, objection-handling tools, and whitespace analysis tailored to Amazon services.
• Provide Fractional Referrers with research, CRM follow-up, and meeting prep to maximize the impact of their introductions into Amazon networks.
• Partner with marketing to align case studies, thought leadership, and Amazon-focused content with sales motions.
• Data & Insights
• Track whitespace in Amazon categories and accounts and activate outbound teams to pursue them.
• Deliver insights on category coverage, competitive positioning, and pipeline velocity in Amazon US and EU markets.
• Analyze funnel metrics such as conversion rates, velocity, and drop-offs and recommend improvements.
• Process & Tools
• Champion adoption of CRM and sales automation tools across Central GTM.
• Implement frameworks for lead scoring, nurturing, and pipeline tracking for Amazon opportunities.
• Maintain clean CRM records, dashboards, and reporting for CRO and VP visibility, with Amazon pipeline highlighted as a core metric.

• 3–5 years of experience in sales enablement, sales development, or sales operations in an agency, consultancy, SaaS, or Amazon/retail-focused environment.
• Strong understanding of Amazon business models, including trade-offs between 1P, 3P, and Distribution.
• Knowledge of Amazon Advertising and its role in driving growth across 1P and 3P models.
• Familiarity with EU market dynamics and the nuances of 1P management across regions.
• Data-driven operator with experience in CRM (HubSpot, Salesforce, or equivalent) and sales automation platforms (SalesLoft, Apollo, LinkedIn Navigator).
• Excellent written and verbal communicator with the ability to support senior sellers and fractional contributors.
• Proven ability to scale processes in high-growth, fast-evolving environments.
• Collaborative, entrepreneurial, and proactive with a bias toward measurable outcomes.

• Health, dental, and vision
• PTO
• 401K matching
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

SALARY - $70,000 - $80,000