Sales Development Representative (AI & Automation) - Bogotá (Hybrid)

Posted One Month Ago
5 Locations
Remote or Hybrid
Mid level
Payments • Financial Services
The Role
Generate outbound pipeline by targeting CFOs, Controllers, and senior finance leaders across Latin America. Design multichannel campaigns, use AI and automation for research, personalization, prioritization, and follow-up, and build workflows connecting data, CRM, enrichment, and outreach tools. Manage HubSpot and Amplemarket, test messaging and channels, analyze results, and create repeatable outbound playbooks. Partner with AEs, Sales Leadership, and RevOps to scale the sales engine.
Summary Generated by Built In

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

What you'll do
We're looking for a Sales Development Representative with a builder mindset to help pioneer Clara’s next generation of outbound sales. This isn’t a traditional SDR role. You'll combine commercial instinct, experimentation, AI, and automation to find better ways to identify, engage, and convert high-value prospects across Mexico & Colombia.
You'll own your pipeline while also helping us build the systems behind it: testing new tools, automating repetitive work, improving prospect data, and using AI to make outbound smarter and more personalized.
In this role, you will:
  • Own outbound prospecting to CFOs, Controllers, and senior finance leaders at mid-market and enterprise companies across Latin America.
  • Design and execute multi-channel outbound campaigns across email, LinkedIn, WhatsApp, and other relevant channels.
  • Use AI and automation to improve prospect research, account prioritization, personalization, and follow-up at scale.
  • Build and experiment with automated workflows that connect prospecting data, enrichment tools, CRM, and outreach platforms.
  • Identify repetitive or inefficient parts of the sales process and build simple solutions to automate or improve them.
  • Explore new AI tools, data sources, and workflows, quickly turning ideas into small experiments or MVPs and measuring their impact.
  • Work with multiple data sources and enrichment tools to create high-quality prospect lists and buying signals.
  • Continuously test messaging, targeting, sequences, channels, and automation to improve conversion throughout the funnel.
  • Manage and optimize Clara’s sales stack, including HubSpot and Amplemarket, enrichment platforms, and emerging AI tools.
  • Partner closely with AEs, Sales Leadership, RevOps, and other teams to identify opportunities to make our outbound engine more scalable and effective.
  • Document successful experiments and turn them into repeatable playbooks and workflows for the broader sales organization.
Who you are
Must haves
  • 2–4 years of experience in Outbound Sales, SDR/BDR, Growth, RevOps, or sales automation at a high-growth B2B company.
  • Strong track record of generating pipeline through outbound prospecting and engaging senior decision-makers.
  • Hands-on experience with modern sales tools such as Amplemarket, Apollo, Outreach, Salesloft, HubSpot, or LinkedIn Sales Navigator.
  • Experience using AI tools and automation as part of your day-to-day workflow—not just occasionally, but to meaningfully improve how you work.
  • A builder mindset: you're comfortable connecting tools, creating workflows, experimenting with new platforms, and figuring things out independently.
  • Strong analytical mindset and comfort using data to understand what is working, identify bottlenecks, and prioritize experiments.
  • Excellent written communication—clear, human, persuasive, and tailored to senior audiences.
  • High ownership, curiosity, and bias for action. You're comfortable testing something quickly, measuring the result, and iterating.
Nice to haves
  • Experience building automations with tools such as n8n, Make, Zapier, or similar platforms.
  • Experience working with APIs, webhooks, data enrichment, scraping, or automated data workflows.
  • Experience using generative AI or LLMs to automate research, lead qualification, personalization, or outbound workflows.
  • Basic comfort with SQL, scripting, or low-code/no-code tools. You don't need to be an engineer, but being able to prototype your own solutions is a strong plus.
  • Experience building or scaling an outbound motion from scratch.
  • Experience selling to or engaging finance and operations executives.
  • Familiarity with Fintech, SaaS, or the Latin American technology ecosystem.
Build Your Sales Career at Clara
At Clara, we don’t just offer a sales job—we provide an environment designed for high performance, long-term wealth, and continuous career growth.
What We Leave Behind
If you have been in sales long enough, you know the industry’s bad habits. We actively reject them:
  • No “Rolodex” Hiring: We don’t hire just for connections. We value professionals who actually care to learn our product, solve real customer problems, and know how to close.
  • No “Churn and Burn”: We reject the revolving door culture. When we hire you, we invest in your quick success and long-term retention.
The Clara Sales Model
We engineered a transparent system built to help you win big:
  • #Ownership (Uncapped Potential): We deeply value the Individual Contributor. Our top-performing AEs consistently earn more than their managers, backed by absolutely zero commission caps and access to company equity. In our servant leadership model, even our CEO is building tools to help your productivity.
  • #Simplicity & #Clarity (Transparent Compensation): No complex math required. Your variable compensation is directly aligned with business goals, with real-time visibility over your metrics so you always know exactly where you stand.
  • #Inclusivity (Teamwork Meets Territory): We carve out clear, fair territories so you can autonomously run your own book of business, backed by a highly collaborative global team.
  • #Pride (A Product That Delivers): We build exceptional spend management products that actually solve the customer’s pain points, making your pitching process smoother and more impactful.
  • #ABC (An Expanding Arsenal): We never settle. Continuous platform innovation and new product launches mean you always have an ever-growing toolkit to cross-sell and hit your targets faster.

Where we work

This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles — you'll spend time in the office naturally, and most days during your ramp-up or when your leader asks.

Why Clara
  • A high talent-density team driven to make an impact in Latin America — low ego, high ownership.
  • Competitive salary and stock options (ESOP) from day one.
  • An annual learning budget and accelerated development paths.
  • English is our working language, with Spanish and Portuguese every day.
How we work
  • Clarity — Open and direct communication: we say what we mean and give context where it matters.
  • Simplicity — If it can be simpler, it should be.
  • Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.
  • Pride — We hold ourselves to a high standard, and it shows in what we deliver.
  • ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.
  • Inclusivity — Diverse ideas, stories and perspectives build a better Clara.

If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.

Skills Required

  • 2-4 years of experience in outbound sales, SDR/BDR, growth, RevOps, or sales automation at a high-growth B2B company
  • Demonstrated success generating pipeline through outbound prospecting and engaging senior decision-makers
  • Hands-on experience with modern sales tools such as Amplemarket, Apollo, Outreach, Salesloft, HubSpot, or LinkedIn Sales Navigator
  • Meaningful day-to-day experience using AI tools and automation to improve work processes
  • Builder mindset with the ability to connect tools, create workflows, experiment, and work independently
  • Strong analytical mindset and ability to use data to identify bottlenecks and prioritize experiments
  • Excellent written communication tailored to senior audiences
  • High ownership, curiosity, and bias for action
  • Experience building automations with n8n, Make, Zapier, or similar platforms
  • Experience with APIs, webhooks, data enrichment, scraping, or automated data workflows
  • Experience using generative AI or LLMs for research, lead qualification, personalization, or outbound workflows
  • Basic comfort with SQL, scripting, or low-code/no-code tools
  • Experience building or scaling an outbound motion from scratch
  • Experience selling to or engaging finance and operations executives
  • Familiarity with fintech, SaaS, or the Latin American technology ecosystem

Clara Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Clara and has not been reviewed or approved by Clara.

  • Equity Value & Accessibility — Equity grants are emphasized across several descriptions, with stock options commonly included and in some instances available from day one. Feedback suggests this ownership component is a meaningful part of total rewards.
  • Leave & Time Off Breadth — Time off offerings are portrayed as flexible, including references to flexible vacation and flexible time off policies. Feedback suggests this supports work–life balance for many roles.
  • Wellbeing & Lifestyle Benefits — Wellness support is cited through mental‑health platforms, coaching and meditation programs, and monthly wellness reimbursements in some contexts. Feedback suggests these offerings complement core benefits where available.

Clara Insights

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The Company
HQ: San Francisco, CA
476 Employees
Year Founded: 2020

What We Do

Clara is the leading payment platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, Bill Pay, crossborder payments, and our highly-rated software platform used by thousands of the most successful companies across the region. Clara is backed by top global and regional investors such as Coatue, DST Global, General Catalyst, monashees, Kaszek, Canary, A*, BoxGroup, SV Angel, GFC, Picus Capital, Avid Ventures, ICONIQ Growth, Goldman Sachs, and prominent angel investors. Driven by our six core values (Ownership, Pride, ABC, Simplicity, Clarity and Inclusivity) we’ve reached a unicorn valuation in record time, have been recognized as a Great Place to Work and as one of the most promising startups according to Linkedin’s ranking “Top Startups 2021”. We’re looking for the best talent worldwide to join our team and be part of this journey, so you can't afford to miss this chance! We are: * Shaping business finances in Latin America * Driven by our 6 core values * Proud of our inclusive and caring culture * Certified as a Great Place to Work and a Top LinkedIn Startup

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