Sales Development Manager

About Us:

SundaySky offers the most innovative, all-in-one video platform for the world’s leading brands—powered by AI. We’re bringing on new team members who are drawn to fast-paced, rapidly growing software companies to join us in our mission to transform how businesses connect with audiences through video. At SundaySky, we prioritize the success of our customers and employees, emphasizing empathy, collaboration, excellence, and the happiness of our teams 

Learn more about us at https://sundaysky.com/. 

Job Overview:

As we scale, we’re seeking a Sales Development Manager (SDM) to drive our outbound efforts and optimize inbound lead conversion, driving pipeline and revenue growth. This is a dual “player-coach” role, ideal for someone with a proven track record for executing successful outbound programs and converting inbound leads into booked meetings and pipeline.

As SDM, you'll own the outbound strategy and ensure effective conversion of inbound leads for our new business development function, working closely with heads of marketing, demand generation and revenue. 

This is an ideal opportunity for a high-performing SDR manager or a senior SDR ready to step into their first leadership role with the chance to build and scale a best-in-class SDR function.

Reporting to the VP of Marketing, the role will start with 1 direct report (SDR), and will have the opportunity to work with outsourced partners and new technologies to scale pipeline generation. You’ll play a key role in helping define the strategy, tools, and team structure that will scale SundaySky’s revenue engine

Team Leadership & Growth:

• As “player-coach”, consistently reach your own individual monthly quota targets while managing a dedicated SDR to meet his or her goals (meetings held and opportunities created)
• Develop a high-performing SDR function to meet and exceed SundaySky’s pipeline generation targets.
• Strive to deliver an efficient, repeatable processes for lead / contact qualification and conversion.
• Foster a results-oriented, collaborative culture that encourages creativity, accountability, and professional growth.
• Create training frameworks and onboarding processes to ramp future SDR hires quickly and successfully.

Outbound Strategy Ownership:

• Own and drive the overall outbound strategy, ensuring alignment with company goals and revenue targets.
• Design and implement a structured outbound engine, including ICP segmentation, account tiering, playbooks, and multichannel cadences 
• Identify opportunities to maximize outbound performance by utilizing both internal and outsourced resources.
• Continuously test new messaging, cadences, personalization and other tactics to improve response and meeting rates – leveraging data to test and optimize outreach strategies
• Own SDR tooling stack and recommend enhancements based on team needs and performance gaps
• Partner with marketing leaders to align on Account-Based Marketing (ABM) initiatives and optimize outreach efforts to high-value accounts.

Inbound Lead Conversion:

• Efficiently convert inbound leads into qualified, booked meetings that drive pipeline.
• Develop and implement a structured lead management process, emphasizing timely follow-up and personalized outreach to maximize conversion rates.
• Work closely with demand generation and rev ops to ensure closed-loop reporting, seamless lead handoffs and continuous optimization of campaigns
• Leverage CRM (Salesforce) tools and intent data to track and analyze inbound lead performance, identifying opportunities to continuously boost conversion rates.

Performance Tracking & Optimization:

• Track success metrics, including prospecting activity, meetings held, meeting-to-opportunity ratios, and pipeline contribution.
• Regularly analyze performance data to identify trends, opportunities for improvement, and areas to optimize outreach efforts.
• Work with RevOps to develop dashboards and reporting structures that provide transparency into team performance and program impact.
• Report weekly to leadership on SDR performance, key learnings, and pipeline contribution

• 5+ years of proven experience in B2B SaaS sales, business development, or related roles.
• Experience managing or collaborating with outsourced SDR/BDR vendors is a plus
• Persistence with a drive to make the most of every lead and potential business opportunity.
• Demonstrated experience in executing outbound and inbound programs that generate significant pipeline and revenue.
• Strong understanding of sales and business development tactics to drive engagement and stand out from the clutter. 
• Expertise with sales tools and platforms such as Salesforce, SalesLoft, LinkedIn Sales Navigator and other engagement and prospecting tools.
• Strong analytical skills with the ability to leverage data to inform decisions, optimize strategies, and improve performance.
• Ability to think strategically while executing tactically in a fast-paced, dynamic environment.
• Self-motivated, organized, and adaptable, with a growth-oriented mindset.
• Ideal candidates work in either the Eastern or Central Time regions of the U.S.

Location: Remote (with some travel)

SundaySky is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better.