Sales Development - (AI Expertise)

Sales Development - (AI Expertise) (T2)

Most companies talk about AI. The harder thing is knowing what to do with it. Customers today don't need an introduction to the technology. They need someone who can look at how their business actually works, understand where the pressure is, and tell them honestly what AI can change and what it can't. That's the conversation at the heart of these roles. At SAP, you'll be working across 25 industries with some of the most complex organisations in the world, including 97 of the world's 100 most sustainable companies. If AI is what gets you out of bed, this is where that goes somewhere real.

What you'll bring

You bring developing experience in demand generation and digital sales execution. You manage a defined territory, execute multi-channel campaigns with growing confidence, and apply AI-enabled tools to qualify leads and build pipeline.

• Experience executing digital-first, multi-touch demand generation campaigns to engage prospects and create new sales opportunities
• Ability to apply strategic selling techniques to guide customers through the early stages of their buying journey and generate qualified pipeline
• Skill in sales qualification — evaluating leads with precision and ensuring smooth handover of qualified opportunities to Digital Sales
• Comfort with cold calling as part of a multi-channel outreach approach, using structured techniques to engage and open new accounts
• Understanding of competitive positioning, with the ability to articulate SAP's differentiation and address competitor comparisons in early-stage conversations
• Degree not required for this role.
• Please include any specific language requirements or salary information, if applicable. Remove this section if not required.

We also look for people who build trust naturally, communicate with clarity, keep the customer at the centre of what they do, and bring emotional intelligence and genuine problem-solving ability to the challenges they face.

In addition to the skills and experience specific to this role, all positions at SAP require candidates who are comfortable using AI tools — including agentic AI — in their day-to-day work, from crafting effective inputs and automating routine tasks, to evaluating AI-generated outputs for quality and driving adoption of AI practices within their teams.

What you'll build

You will contribute to expanding SAP's footprint by executing digital-first campaigns, managing territory coverage, and delivering a consistent pipeline of qualified opportunities to Digital Sales.

• Execute multi-touch digital campaigns using Outreach and digital tools to engage prospects across new and existing accounts
• Apply strategic selling and AI value selling techniques to position SAP's capabilities and generate qualified opportunities
• Qualify leads with precision, diligently documenting and managing opportunities to ensure seamless handover to Digital Sales
• Use cold calling as part of a structured multi-channel approach to build coverage and open new accounts across your territory
• Apply strategic AI synthesis to sharpen account insights, personalise outreach, and improve campaign effectiveness
• Align closely with Digital Demand Managers to maintain territory coverage and drive consistent customer engagement

Where you belong

You will be part of the Customer Value Group, a global sales community that grows together through curiosity, collaboration, and career mobility. You will access continuous learning through academies, mentoring, and certifications, and work in an environment that values experimentation and rewards commercial drive. It is a strong foundation for someone building a sales career in enterprise technology.

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About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
 
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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
 
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For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
 
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AI Usage in the Recruitment Process
 
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
 
Please note that any violation of these guidelines may result in disqualification from the hiring process.