Job description
We are seeking a motivated and personable Automotive Sales Consultant to join our growing sales team. Whether you are an experienced automotive sales professional or someone new to the industry with strong people skills and a drive to succeed, we want to hear from you. This is a high-earning opportunity with a competitive base training salary, commission, and an industry-leading benefits package. We invest in our people with thorough training and a team culture that supports your growth.
About Us
We are a family-owned automotive dealership group with a long history of serving our communities. Our dealerships carry top brands and offer a full range of sales, service, parts, and reconditioning solutions. We believe that exceptional customer experiences start with exceptional team members, which is why we invest in our people through competitive pay, paid training, and real career advancement paths. When you join our team, you become part of a supportive, collaborative workplace where your contributions are recognized and your growth is encouraged.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Responsibilities
- Build rapport with customers to understand their needs, preferences, and budget
- Guide customers through the full vehicle selection and purchasing process from start to finish
- Conduct informative and engaging vehicle demonstrations and test drives
- Develop and maintain comprehensive product knowledge across our vehicle inventory
- Prepare and present accurate pricing quotes and financing options
- Collaborate with finance, management, and service departments to ensure a seamless buying experience
- Follow up with prospective and past customers to maintain relationships and generate referrals
- Maintain accurate customer records and follow up with leads through our CRM system
- Meet and exceed monthly sales goals and performance metrics
Qualifications
- Previous automotive sales experience preferred; not required — we will train the right candidate
- Excellent communication, presentation, and interpersonal skills
- Outgoing, friendly personality with a genuine passion for helping customers
- Ability to ask for the sale and confidently follow through
- Personal ambition and a strong drive to succeed in a commission-based environment
- Basic computer proficiency and ability to learn dealership software
- Valid driver's license and clean driving record required
- Availability to work weekends as needed
Compensation:
- This is a 3-month base training salary + commission position with more than average compensation
- Esimated Pay Range: $50,000-150,000 per year
Supplemental pay types:
- Bonus opportunities
- Commission pay
Automotive Sales Associate Benefits:
- Blue Cross Blue Shield
- Paid Vacation
- Dealership Department Discounts
Schedule:
- 8 hour shift
- No nights
- Weekends as needed
License/Certification:
- Driver's License (Required)
Skills Required
- Valid driver's license and clean driving record
- Ability to work weekends as needed
- Excellent communication, presentation, and interpersonal skills
- Outgoing, friendly personality with passion for helping customers
- Ability to ask for the sale and confidently follow through
- Basic computer proficiency and ability to learn dealership software/CRM
- Previous automotive sales experience
- Personal ambition and drive to succeed in a commission-based environment
What We Do
Nelson Auto / Red Rock Auto is an automotive dealership group operated by the Nelson family, specializing in the sale of new and pre-owned vehicles from brands like Ford, GMC, Chrysler, Dodge, Jeep, and Ram. They offer comprehensive vehicle financing and professional car care services across multiple locations in North Dakota and Minnesota, emphasizing a community-focused, local business approach over corporate models.









