The Role
Sells new and used vehicles by qualifying prospects, demonstrating products, handling leads, negotiating prices, arranging financing, completing documentation, and closing deals. Maintains accurate CRM and inventory records, coordinates vehicle deliveries and customer follow-up, promotes dealership services, supports advertising campaigns and off-site events, and ensures vehicle, customer-area, safety, and compliance standards are maintained.
Summary Generated by Built In
Sales Associate Primary Job Duties
- Maintaining high levels of professionalism & customer satisfaction to ensure positive contribution to dealership volume and growth goals
- Ensure every customer encountered is greeted courteously, professionally, and in a timely manner
- Ensure confidentiality and security of all customer information and data is of utmost priority
- Properly qualify prospects by understanding requirements and interests, matching them various units, demonstrating vehicles by explaining characteristics, capabilities and features
- Answer incoming phone calls, text messages, e-commerce leads, and walk-in traffic professionally, in a timely manner, documenting communication and follow up before, during, and after the sale using CRM and as directed by management.
- Ensure every lead, quote, and deal status and/or stage is updated accurately in CRM.
- Ensure every new and used vehicle demo rider has appropriate riding gear and has read, understands, and has signed the Release and Waiver of Liability, Assumption of Risk, and Indemnity Agreement and is logged in demo binder.
- Closes sales by overcoming objections, asking for the sale, negotiating price, completing accurate trade in appraisals and book outs, offering and explaining financing, warranty, and other products and services offered by dealership.
- Prepare sale documentation, collect payments, ensure new and used vehicle deliveries are smooth and efficient and all required vehicle delivery processes and/or checklists are completed, new owner photos taken, and business review requested.
- Ensure every customer receives introductions to PG&A and Service staff (Dealership Tour)
- Promote, Maintain and Organize dealership vehicle inventories and displays daily.
- Ensure all HR, Safety, Sales Process, and Product Training Requirements are completed and maintained.
- Work directly with GM and Ownership on both short and long term advertising strategies, campaigns, and promotions
- Ensure implementation and execution of company policies and procedures as directed
Other Essential Job Duties
- Monitor new and used vehicle inventory monitoring for cleanliness, condition, marketing, display, promotion (including video), pricing, age, and accuracy not only on premises but also utilizing various dealership website and e-commerce and social media outlets
- Inspection of newly arriving vehicles, documenting missing or damaged components
- Add (stock in) vehicles into dealership logs, DMS, completing deal jackets, vehicle labels, and keytags
- Collection, proper identification, and storage of related documents, inspections, checklists, owner manuals, spare keys or other related components and items for all vehicles, new, used, dealer trades, and/or consignment vehicles.
- Ensure safe operation of all vehicles by customers and staff
- Provide assistance coordinating and facilitating off site events
- Ensure cleanliness, organization, and safety of all customer and work areas
- Perform other tasks as directed by Management and/or Ownership
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The Company
What We Do
Love Honda is a Honda dealership in Homosassa, Florida, serving local drivers with new, used, and certified pre-owned vehicles. It sells cars and provides vehicle financing, maintenance, repairs, and auto parts. The dealership says its mission is to be the automotive home of area drivers, offering a broad vehicle selection alongside car care and customer service for its local community.
