Automotive Sales Business Development Representative (BDR)
Job Summary
We are seeking a motivated and customer-focused Business Development Representative (BDR) to join our automotive sales team. In this role, you will be the first point of contact for prospective customers, responding to inbound inquiries, generating appointments, and nurturing leads through phone calls, text messages, email, and online communication. Your goal is to provide an outstanding customer experience while helping drive showroom traffic and vehicle sales.
Key Responsibilities
Respond promptly to internet, phone, and text inquiries from prospective customers.
Make outbound calls to follow up on leads and re-engage previous customers.
Schedule and confirm appointments for the sales team.
Build rapport with customers and identify their vehicle needs.
Maintain accurate customer information and detailed notes in the CRM.
Follow up consistently with prospects to maximize appointment show rates.
Meet or exceed daily, weekly, and monthly performance goals, including outbound calls, appointments set, and appointments shown.
Coordinate with the sales team to ensure a seamless customer experience.
Stay knowledgeable about current inventory, promotions, and dealership offerings.
Maintain a professional, positive attitude while delivering exceptional customer service.
Qualifications
Previous customer service, sales, call center, or automotive experience is preferred but not required.
Excellent communication and interpersonal skills.
Comfortable making a high volume of outbound calls.
Strong organizational and time-management abilities.
Basic computer proficiency and experience using CRM software is a plus.
Self-motivated, goal-oriented, and able to work in a fast-paced environment.
What We Offer
Competitive hourly pay plus performance-based bonuses.
Paid training and ongoing professional development.
Opportunities for career advancement within the dealership.
Supportive team environment.
Benefits package (if applicable), including health insurance, paid time off, and retirement options.
Skills Required
- Excellent communication and interpersonal skills.
- Comfortable making a high volume of outbound calls.
- Strong organizational and time-management abilities.
- Basic computer proficiency.
- Experience using CRM software.
- Previous customer service, sales, call center, or automotive experience.
- Self-motivated, goal-oriented, able to work in a fast-paced environment.
- Ability to meet or exceed daily, weekly, and monthly performance goals.
What We Do
Founded in 1979, Briggs Auto Group is a family-owned automotive dealership group based in Kansas. Starting from a single used car lot in Manhattan, the company has expanded to multiple locations across Manhattan, Topeka, and Fort Scott. They provide new and pre-owned vehicles from various brands, alongside comprehensive financing, maintenance, and collision repair services, focusing on customer satisfaction and trust.
