The Sales Marketing Coordinator supports Sinclair’s National Sports Ad Sales team throughout the sales and sponsorship process. The role helps develop client concepts and integrated marketing solutions, then works with teams across Creative Services, Ad Operations, Social, Content and Production to bring those ideas to life.
The coordinator contributes to innovative, revenue-generating partnerships for new and existing sponsors. This position reports to the Senior Director of Sales Marketing and follows a hybrid schedule based in Sinclair’s New York office.
We’re looking for a detail-oriented candidate with an interest in sports media. Familiarity with media sales, RFP responses and campaign management is a plus.
Responsabilities:
- Partner with the Sales Marketing team to develop integrated solutions across linear, digital and social platforms.
- Work with internal teams to develop client and agency pitches, using PowerPoint and Excel and supporting the media buying and RFP process.
- Coordinate with On-Air Graphics, Social, Content and Production teams to execute branded content, in-show integrations and sponsorship enhancements.
- Brainstorm with internal partners to create custom, multi-channel sponsorship ideas for brands.
- Support campaign strategy and performance projections in collaboration with Sales.
- Develop presentations and one-sheets for programming, events and tournaments with Research, Production, Marketing and other teams.
- Track marketplace trends and share relevant insights in brainstorms and weekly Sales meetings.
Desired Characteristics:
- Highly organized and detail-oriented, with the ability to manage multiple projects efficiently.
- Strong written and verbal communication skills, and the ability to collaborate across departments.
- Skilled at creating presentations, especially in Microsoft PowerPoint.
- Able to work with urgency and prioritize competing projects.
- Proactive, self-sufficient and resourceful.
- Creative thinker who can develop fresh, effective solutions.
- Interested in sports, content creation and pop culture, especially the NFL, NBA, soccer, tennis and college sports
Qualifications:
- Bachelor’s degree and 1–2 years of experience in media sales, advertising, marketing or a related field.
- Understanding of branded content, digital media and online video, including basic digital media metrics such as CPM, CPV, impressions and KPIs.
- Experience with Microsoft Office. Adobe Creative Suite, including Photoshop and Illustrator, is a plus but not required.
- General knowledge of sports.
The base hourly compensation range for this role is $25.50 to $30.00 per hour. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
EEO AND INCLUSIVITY:
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.
Skills Required
- Bachelor's degree
- 1-2 years of experience in media sales, advertising, marketing, or a related field
- Understanding of branded content, digital media, online video, and digital media metrics such as CPM, CPV, impressions, and KPIs
- Experience with Microsoft Office
- General knowledge of sports
- Adobe Creative Suite experience, including Photoshop and Illustrator
Sinclair Broadcast Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sinclair Broadcast Group and has not been reviewed or approved by Sinclair Broadcast Group.
-
Healthcare Strength — Health, dental, vision, mental health support, telehealth, and employer-paid life and long-term disability are described as broad and solid. Feedback suggests coverage starts relatively early for full-time employees and provides strong baseline security.
-
Retirement Support — A 401(k) with company match and an Employee Stock Purchase Plan are part of the standard package. Feedback suggests these programs contribute meaningful long-term financial support.
-
Leave & Time Off Breadth — Paid time off, parental leave, holidays, sick leave, and personal days are outlined as part of the offering. Job postings indicate a structured PTO allotment that appears reasonable for a large employer.
Sinclair Broadcast Group Insights
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
.jpeg)
