Sales Analyst - SEAT | CUPRA

Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. We are currently recruiting for a Sales Analyst to join our Sales & Planning Team at SEAT | CUPRA.

SEAT | CUPRA represent two distinguished brands within the Irish market. SEAT, a long-standing favorite in Ireland, is renowned for its dynamic range of SUVs and sporty hatchbacks. CUPRA, introduced in 2021, is a bold and dynamic automotive brand that represents the spirit of challenge, innovation, and high performance. As a subsidiary of SEAT, Cupra was born from the passion for motorsport and is committed to delivering distinctive design, electrification, and a driving experience that excites. Cupra is redefining the automotive landscape by combining cutting-edge technology with an unconventional, performance-driven philosophy. With a rapidly growing global presence, Cupra Ireland is at the forefront of this transformation, providing drivers with vehicles that offer not only performance but also sophistication, style, and sustainability.

We are seeking an analytical, data-driven, and proactive Sales Analyst to join the SEAT | Cupra Ireland team. As a Sales Analyst, you will play a critical role in driving the brand's growth and performance in the Irish market by providing actionable insights that support our sales strategies and objectives. You will be instrumental in optimizing the sales process, tracking performance metrics, and identifying opportunities to enhance the customer experience and drive sales. This is an exciting opportunity for someone with a passion for the automotive industry, a keen eye for detail, and a desire to contribute to the success of both brands from the Volkswagen Group.

Key Responsibilities

• Data Analysis & Reporting:
  Analyze sales data, identify trends, and provide comprehensive reports to the Sales Team.
• Sales Performance Tracking:
  Monitor and evaluate sales performance against targets. Develop and implement dashboards to track KPIs such as vehicle sales, lead generation, market penetration, and customer satisfaction.
• Market Research & Insights:
  Conduct market research to understand customer behavior, industry trends, and competitor performance. Provide insights that guide the development of sales strategies and promotional activities.
• Collaboration with Cross-functional Teams:
  Work closely with internal marketing, product, and network development teams to ensure alignment in sales strategies and execution. Support the marketing team by providing data for targeted campaigns and promotions. You will also work closely with external parties such as our dealer network to provide any support required.
• Process Optimization:
  Continuously evaluate the internal sales team processes to identify bottlenecks or inefficiencies. Recommend improvements to streamline the process and enhance overall effectiveness.

Key Qualifications & Skills

• Education:
  A degree in Business, Marketing, Economics, or a related field is preferred. Equivalent experience will also be considered.

Skills:

• Strong analytical skills with experience in using data analysis tools (Excel, Power BI, or similar).
• Ability to interpret and communicate complex data to non-technical stakeholders.
• Knowledge of the automotive industry and its sales processes is a plus.
• Strong attention to detail and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Personal Traits:

• Proactive and self-motivated with a passion for driving results.
• Ability to work well under pressure and manage multiple priorities simultaneously.
• Strong team player with the ability to collaborate effectively with different departments.
• Innovative and driven by a desire to improve and optimize processes.