Sales Account Executive - Startups

Posted Yesterday
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Nairobi, KEN
In-Office
Mid level
Marketing Tech • Mobile • Payments • Software
The Role
Own new business acquisition across Africa's startup ecosystem for Beem's communication APIs and CPaaS. Manage full sales cycle from prospecting to close, deliver revenue targets, perform technical demos, craft proposals and pricing, onboard customers, pursue cross-sell, and represent Beem at events while collaborating with Product, Marketing, Solutions, and Customer Success.
Summary Generated by Built In
Company Description
Beem is a Pan-African startup with a presence across more than 25 African markets. We envision an Africa powered by enterprises, empowered through technology. Our mission is to enable enterprises to create lasting relationships with customers across Africa using SMS, USSD, airtime & chat through our products BeemAPIs, BeemEngage & BeamMoja. Read more about our story at www.beem.africa/about.
Position Summary
As a Sales Account Executive – Startups, you will own new business acquisition across Africa’s high-growth startup ecosystem, identifying, engaging and winning customers across sectors such as fintech, agritech, cleantech, e-commerce and SaaS. You will sell Beem’s communication APIs and solutions, managing opportunities from prospecting through to close while building strong relationships with founders and key decision-makers.

The ideal candidate is a results-driven technology seller from the VAS, CPaaS or Fintech space who thrives on speed, proactively builds pipeline, converts opportunities and consistently delivers against targets. You are commercially sharp, quick-thinking and proactive, you operate comfortably in a fast-paced, high-growth environment where you own your number from day one. You should combine strong commercial and communication skills with enough technical understanding to effectively position API and CPaaS solutions to technology-driven businesses.

Culture, Career Growth and Development / Life At Beem
At Beem, our most valuable resource is our people. We're serious about our work, but embrace fun and flexibility to get the job done. We believe that employee satisfaction starts with creating a supportive and inclusive environment where employees feel welcome no matter their personal or professional backgrounds. We’ve developed a unique culture of constant learning and are investing in developing our people. Through regular feedback on your performance and monthly reviews, you get an opportunity to discuss your challenges, aspirations, career goals and continuously keep growing in a fast-paced organization, thus building a rewarding long-term career.
Responsibilities
  • New Business Acquisition (Revenue Growth): Own the startup segment as a dedicated growth vertical, with accountability for delivering agreed new-customer acquisition and revenue targets across Africa for Beem's communication solutions.
  • Pipeline & Deal Execution: Own the end-to-end sales cycle from prospecting and qualification through proposal, negotiation and close. Prioritize high-potential opportunities, maintain rigorous pipeline discipline, improve sales-cycle velocity and consistently convert qualified opportunities into revenue.
  • Startup Ecosystem Development: Build and nurture relationships with startup founders, accelerators, incubators, venture capital firms and technology communities to generate new opportunities and strengthen Beem’s presence within the startup ecosystem.
  • Consultative & Solution Selling: Understand customers’ business, operational and technical requirements and craft tailored solutions leveraging BeemAPIs, BeemEngage, BeemMoja and BeemRewards to address their needs and support their growth.
  • Product Demonstrations & Technical Selling: Develop a deep understanding of Beem’s communication APIs and solutions and deliver compelling product demonstrations and technical walkthroughs to founders, product teams and decision-makers, clearly articulating their value and business impact.
  • Commercial Structuring & Proposals: Develop complete proposals, commercial offers and customized pricing strategies for startup customers at different stages of growth, including larger and more complex opportunities, balancing competitiveness, deal velocity, margins and long-term customer value.
  • Customer Onboarding & Growth: Educate new customers on best practices for integrating Beem’s APIs, support their initial onboarding and ensure a smooth handover to Customer Success. Identify and pursue cross-sell and upsell opportunities as customers grow.
  • Market & Customer Intelligence: Maintain a strong understanding of the African startup landscape, including market trends, competitor activity and customer needs. Proactively gather customer feedback and translate insights into recommendations for Product, Marketing and Sales strategy.
  • Sales Reporting & Accountability: Maintain accurate pipeline and activity records in CRM and other approved systems, track performance against targets and provide regular reporting on pipeline health, conversions, revenue and startup-sector performance.
  • Cross-Functional Collaboration: Work closely with Product, Marketing, Solutions and Customer Success teams to strengthen Beem’s startup go-to-market approach, improve the customer journey and ensure seamless onboarding and ongoing customer satisfaction.
  • Brand & Ecosystem Representation: Represent Beem at startup events, pitch sessions, demo days, hackathons, industry conferences and other ecosystem gatherings to generate leads, build relationships and strengthen Beem’s brand positioning within the startup community.


Requirements

This position is for you if you:

  • 4+ years of experience in B2B sales, business development, or account management, preferably in SaaS, cloud communications, or API-driven solutions.
  • Bachelor’s degree in IT, Engineering, or Computer Science (a plus).
  • Strong network and knowledge of the African startup ecosystem, with experience selling to fintech, agritech, cleantech, or similar sectors.
  • Proven track record of exceeding sales targets and closing high-value opportunities in a fast-paced environment.
  • Technical acumen to understand and explain BeemAPIs, coupled with commercial and cultural awareness to sell effectively across regions.
  • Experience with CRM tools and data-driven sales methodologies to optimize the sales process.
  • Exceptional communication skills, including persuasion, negotiation, conflict resolution, and customer service.
  • Strong analytical, problem-solving, and strategic planning skills, including the ability to develop pricing models and sales proposals.
  • Highly organized with excellent time management, prioritization, and multitasking skills.
  • Entrepreneurial mindset, proactive, and capable of working independently while collaborating with cross-functional teams.
  • Adaptable and resilient, able to thrive in a dynamic, rapidly changing environment.
  • Eager to learn, detail-oriented, patient, and curious with a strong ability to absorb and retain information.
  • Willingness to travel internationally for conferences and industry events as needed.


Benefits

  • Be part of a fast-growing, innovative company shaping the future of business communication in Africa.
  • Competitive salary with performance-based incentives.
  • Subsidized health insurance plan
  • Work with some of the most exciting startups across the continent and contribute to their growth.
  • A dynamic and collaborative work environment with opportunities for career growth.
  • Opportunity to travel to international conferences


Skills Required

  • 4+ years of experience in B2B sales, business development, or account management
  • Experience in SaaS, cloud communications, or API-driven solutions
  • Bachelor's degree in IT, Engineering, or Computer Science
  • Strong network and knowledge of the African startup ecosystem, experience selling to fintech, agritech, cleantech, e-commerce or SaaS
  • Proven track record of exceeding sales targets and closing high-value opportunities
  • Technical acumen to understand and explain BeemAPIs and CPaaS solutions
  • Experience with CRM tools and data-driven sales methodologies
  • Exceptional communication skills including persuasion, negotiation, conflict resolution and customer service
  • Strong analytical, problem-solving and strategic planning skills, including pricing model development
  • Highly organized with strong time management, prioritization and multitasking abilities
  • Entrepreneurial mindset, proactive and able to work independently while collaborating cross-functionally
  • Adaptable and resilient in dynamic, rapidly changing environments
  • Eager to learn, detail-oriented, patient and curious
  • Willingness to travel internationally for conferences and industry events as needed
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The Company
44 Employees
Year Founded: 2020

What We Do

Beem is a Pan-African technology company providing an omnichannel customer communication and CPaaS platform for businesses. Its APIs and services help enterprises engage customers through USSD, SMS, chatbots, WhatsApp, Facebook, and Instagram, while also supporting airtime and mobile payments. The company operates across more than 25 African markets and aims to empower African enterprises through technology and automated, personalized customer engagement.

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