Summary
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury
prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This
shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural
landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the
creative direction of Anthony Vaccarello since April 2016, continues to position the house at the
summit of the luxury universe.
Job Description
Content Strategy Management:
- Assist with daily tasks, including creation and scheduling of social media content across multiple platforms with regional teams in Greater China, Japan, Korea, and Thailand, ensuring global and regional alignment with strategic objectives, and budget follow-up.
- Assist with preparation of presentations and recommendations for social media & SCRM projects.
- Collaborate with image/marketing/production/VIP/media team to ensure smooth project execution and timely delivery of tasks.
Community Monitoring:
- Stay updated on the latest trends, technologies, and best practices in social media.
- Provide weekly updates to the team on industry trends, emerging technologies, and best practices.
- Support pitches by conducting competitive analysis and secondary research to inform strategy and creative development.
- Track sentiment and feedback to gauge audience perceptions and sentiment towards the brand or campaigns.
Analytics:
- Generate bi-weekly reports on social media performance across various platforms worldwide.
- Provide insights and proposals based on identified needs to improve social media performance.
- Conduct competitive analysis to benchmark the brand's social media performance against industrypeers and identify opportunities for differentiation.
- By fulfilling these responsibilities, you will contribute to the overall success of the social media team by staying informed, providing valuable insights, and supporting project management efforts.
Profile
- Higher education (Baccalaureate + 5 years) with a specialization in Digital Marketing
- Proven experience with social media management in APAC
- Organized, with strong writing and analytical skills as well as a true spirit of synthesis
- Naturally autonomous, proactive, and dynamic, able to integrate perfectly into a team
- Creative, with a strong ability to develop proposals and to synthesize information
- Able to manage your priorities and adapt to planning constraints
- Proficient with the use of Tableau, FIGMA and the Microsoft package is highly preferred
- Strong communicator able to express yourself with ease in English and another popular language (written and oral)
Intership to meet in July 2025
Job Type
Student (Fixed Term) (Trainee)
Start Date
2025-06-30
Schedule
Full time
Organization
Yves Saint Laurent SAS
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What We Do
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination”.
