SAINT LAURENT PR Assistant

Summary

ABOUT SAINT LAURENT
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

Job Description

We are currently seeking a Communication Executive who will report to Retail Director as part of our dynamic team in Taiwan, and functionally report to Communication & Marketing Manager in Hong Kong.

Your opportunity

This position will assist both Marketing and PR campaigns within Taipei for Kering Asian Holding B.V. YSL Branch

How you will contribute

• Assist in planning, organizing, and implementing Marketing and PR activities to enhance brand image and product awareness that are in line with corporate strategies.
• Plan, implement, and manage public relations, influencers, and celebrities’ strategies.
• Transmit the value of the brand and reinforce the company’s strengths against market competition.
• Monitor post-event results, evaluate campaign effectiveness and share best practice.
• Liaise with agencies for project and event execution.
• Manage Sample and Showroom.
• Compile PR and Communications reports.
• Support all press-related correspondence and coordination.
• Coordinate with regional markets and headquarters for editorial shooting.
• Measure and produce reports on each PR campaign.
• Use different channels to optimize the campaign's reach and success.
• Build and maintain relationships with journalists, influencers, and celebrities.
• Stay up to date with PR and industry trends and best practices.
• Assist in any ad hoc projects as assigned.

Who you are

• Degree holder or equivalent in marketing, communication or related disciplines
• Minimum 3 years of proven experience in the field of Public Relations, possess good relationship with media, influencers and celebrity managements
• Detail oriented and well-organized
• Ability to work in a fast-paced environment and under pressure
• A good team player with strong communication and interpersonal skills
• Proficient in computer skills and multimedia applications including Microsoft Office, Adobe Photoshop & etc.
• Excellent command of written and spoken English and Chinese

Why work with us?

This is an ideal opportunity to join the Saint Laurent adventure and become part of a thriving marketing and communication team that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type

Fixed Term (Fixed Term)

Start Date

2025-03-17

Schedule

Full time

Organization

KERING ASIAN HOLDING B.V. YSL BRANCH