SaaS B2B Product Marketing Manager

About the Role

Skillcast empowers organisations to build ethical and resilient workplaces through our SaaS compliance e-learning platform and extensive off-the-shelf course library. For over 20 years, we've helped simplify compliance by delivering smarter, more effective solutions, centralised, digitised and automated, to strengthen teams, protect reputations, and prove regulatory compliance to stakeholders.

We're seeking a commercially minded, results-driven Product Marketer to own the success of our SaaS product GTM. You’ll combine market insight, customer understanding, and high-impact execution to drive pipeline growth, achieve revenue targets, and position Skillcast as the compliance partner of choice.

This role blends strategic thinking with hands-on delivery: shaping product positioning, leading revenue-generating campaigns, and using data to optimise impact. Reporting to the Head of Marketing, you’ll ensure our platforms remain the trusted, ROI-driven choice for compliance-conscious organisations.

What You'll Do

• Shape the Product Story
• Craft clear, credible, and compelling value propositions that highlight commercial impact and business outcomes.
• Define positioning and messaging to ensure Skillcast stands out as the partner of choice for ethical and high-performing organisations.

• Drive Market Success
  • Identify target segments and ABM opportunities aligned with revenue growth objectives.
  • Design and execute go-to-market (GTM) campaigns that drive awareness, engagement, and adoption, always with a focus on pipeline and ROI.
  • Partner with Product and Solutions teams to create materials that connect compliance challenges to measurable business benefits.

• Enable Sales and Customer Success
  • Equip our sales team with powerful messages, collateral, and stories that convert prospects into customers.
  • Collaborate with Customer Success to ensure feedback informs product evolution and retention strategies.
  • Take ownership of the commercial success of your products, ensuring they contribute directly to business targets.

• Lead Through Insight
  • Build client and industry relationships to shape future product development and GTM strategy.
  • Track and analyse adoption, engagement, and conversion data to refine positioning and optimise performance.
  • Work cross-functionally to prioritise product enhancements that deliver real commercial and cultural impact.

Experience

• 7+ years' experience in B2B SaaS marketing, ideally within product marketing, demand generation, GTM, ABM or regional launch roles.
• Proven ability to develop and implement successful go-to-market strategies that drive revenue and market share.
• Commercial acumen: Comfortable linking marketing activity to pipeline, revenue, and growth metrics.
• Strong storytelling and copywriting skills: able to turn complex information into compelling propositions aligned with Skillcast's ethos of "Compliance made simple".
• Excellent communication and collaboration skills across teams.
• An analytical mindset with the ability to extract insight from customer, market, and performance data.
• Bonus: familiarity with LMS or compliance e-learning platforms and experience in regulated sectors.

Why Join Skillcast

• Lead the go-to-market strategy for our products
• Benefit from the support of talented colleagues across marketing, product, and sales
• Competitive salary, benefits and hybrid working

To submit your CV for this role, please click 'Apply for this job'.
Deadline for applications: Monday 5th January 2026