Sales Manager – Field Leadership (Roofing Sales / Door-to-Door)
Company: Rose Roofing and Restoration
Location: Richmond, VA
Employment Type: Full-Time (W2)
Department: Sales
Reports To: Executive Vice President of Sales
About Rose Roofing and Restoration
Rose Roofing and Restoration is one of the fastest-growing roofing organizations in the region, known for high-performance field operations, exceptional customer care, and elite team development. We specialize in helping homeowners restore and upgrade their homes through insurance-supported and retail roofing solutions.
Position Overview
The Sales Manager at Rose Roofing and Restoration is a field-driven leader responsible for onboarding, developing, and retaining SDRs. This role is 100% performance-focused, with an emphasis on strong field presence, team engagement, and ensuring SDRs ramp up and stay on track during their first 60 days.
Key Responsibilities
In-Field Leadership
• Be present in the field 5 days per week.
• Knock 200 doors per week and sign at least 8 jobs per month.
• Work side-by-side with SDRs daily on pitch, damage ID, inspections, and closing.
• Maintain team average of 6.5 signs per SDR per month.
• Demonstrate a strong “Mob & Knock Mentality.”
Team Management
• Two weekly performance and mindset meetings.
• Daily standups for goals, planning, and coaching.
• Quarterly team-building event.
• Monthly field and customer relations training.
Onboarding & SDR Retention
• Ensure SDRs knock 200 doors before testing.
• Ensure Fast Start milestones are achieved.
• Train SDRs on expectations, communication, and tools.
• Coach door approach, pitch, contract execution, and damage ID.
• Enforce 50 doors/day, 1 sign/day, and 24-hour communication policy.
• Ensure full setup with tools, apps, gear.
• Achieve 60% retention at 30 days and 50% at 60 days.
Performance Monitoring & Reporting
• Track signs, doors, attendance, engagement.
• Identify underperformance early and coach.
• Report team metrics to EVP of Sales.
• Ensure accountability for meetings and training.
Cross-Department Collaboration
• Partner with EVP of Sales, Training, Recruiting.
• Participate in weekly leadership meetings.
• Provide hiring feedback.
• Call SDRs prior to training for engagement.
Required Skills & Qualifications
• 3+ years field-based sales management.
• Door-to-door or outside sales success.
• Roofing or home services experience preferred.
• Strong leadership and coaching capability.
• Excellent communication and problem-solving.
• Ability to manage performance data.
• High work ethic and passion for team success.
Compensation
Base Salary + Personal Commission + Team Overrides:
• Base salary - $40,000 Annual
• Commission on personal signed jobs
• Team override compensation
• Monthly, quarterly, annual bonuses tied to team performance and retention
Benefits
Health Benefits:
• Medical, dental, vision, optional supplemental coverage
Additional:
• Leadership development
• Training programs
• Growth into Regional and VP roles
Performance Expectations
• Team Average: 6.5 signs per SDR/month
• Personal: 8+ signs/month
• Field: 40 hours/week
• 200 doors before test; Fast Start completion
• 60% retention at 30 days, 50% at 60 days
• 100% attendance at standups and training
Skills Required
- 3+ years field-based sales management
- Door-to-door or outside sales success
- Proven ability to meet sales KPIs (e.g., 200 doors/week, 8+ signs/month)
- Strong leadership and coaching capability
- Excellent communication and problem-solving skills
- Ability to manage and report performance data and metrics
- High work ethic and passion for team success
- Roofing or home services experience
What We Do
Rose Roofing & Restoration is a residential exterior services company specializing in roofing, gutters, siding, windows, and doors. Serving homeowners across Virginia and neighboring states, the firm uses a direct-to-homeowner model combining trained sales teams and streamlined operations to deliver inspections, repairs and full replacements with emphasis on craftsmanship, trust, and efficient project execution.
