About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Paris
Hybrid
About the position
At Flora Food Group we want to shape a positive future for food. We have a clear, compelling purpose to make people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and our planet and is free from plastic packaging.
As France and Belgium Net Revenue Growth Manager you will be a key person in developing commercial strategy for the two markets, taking the lead in the development and implementation of revenue growth strategies for our market-leading brands in Spreads, Plant Butter, cheese and Creams using the following levers:
- Strategic headline pricing*
- Channel, Pack, Price Architecture
- Mix Management
- Promotional Effectiveness
- Trade Terms
The key accountability of the role is to accelerate our revenue growth through answering shopper and consumer needs in a way that helps drive sustainable, profitable volume growth both for Flora Food Group and our customers.
The role requires an excellent cross-functional understanding across Sales, Marketing and Finance and also the need to work effectively in a matrix organization across all functions at a local, regional and global level, as well as engaging and influencing senior stakeholders.
Main Accountabilities:
Commercial:
- Develop and maintain France and Belgium price and promotional strategy incorporating market, shopper, consumer and customer insights, data analytics using Power BI and RGM tools, research, Regional guidelines and applicable best practices.
- Lead the review and optimisation of trade spend investments in line with overall product and price positionings and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans
- Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.
- Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth
- Lead cross functional teams to set channel, brand, pack and price* architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary
- Own the local value realisation plans including all the RGM pillars, track the status of action plans and KPIs with local cross functional team and reporting to the Global RGM Centre of Excellence and Regional RGM as part of monthly reviews
- Ensure annual plans are built on agreed price* & promo strategies and financial forecasts have the right build from RGM point of view
- Provide market specific deep-dive analysis and recommendations to cross functional teams with an alignment with Global RGM Centre of Excellence and Regional RGM
- Provide input into innovation P&L – pricing*, promo strategy and commercialisation
Operational Efficiency: S&OP Cycle
- As part of S&OP cycle, make sure the forecasts reflect agreed price and promo strategies and capture any additional Risks & Opportunities from RGM point of view
Systems, Data & Tooling:
- Act as a champion of the TPM upgraded system embedding in the markets from the RGM perspective and ensure promotional plans and trade spend are correctly reflected in the system; validate that the data is correct and ready for analysis
- Provide ongoing feedback of improvements needed to RGM tooling to RGM Centre of Excellence team
Deployment & Capability Building
- Build a business culture within cross functional market teams where RGM and RGM performance management are integral to our Commercial agenda
So, what does it take to be successful in this role?
Having at least five years of experience in Revenue Growth Management or analytical areas such as Sales, Key Account Management, Commercial Intelligence, Strategy, or Finance, preferably within the FMCG sector. Candidates should have demonstrated in-depth knowledge of the FMCG retail landscape, including expertise in pricing practices, promotion management, and trade terms optimization. Excellent analytical and numeracy skills, along with advanced proficiency in Excel and modeling, are essential. A strong understanding of financial P&L structure and growth levers is also required. Effective stakeholder management and strategic influencing abilities are crucial, as well as strong communication skills to effectively "tell the story" behind the analysis. Candidates should exhibit a commercial flair and a strategic outlook, with the ability to multi-task and work flexibly under tight deadlines. Additionally, the ability to work collaboratively and iteratively as part of cross-functional and local/regional/global teams is important, ideally with prior experience in an international matrix organization.
What’s next?
If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Alice Graca, a WhatsApp message on +31 627202168.
* prices remain at the sole discretion of retailers
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
What We Do
The driving force behind our success as a global leader in plant-based foods are the 4,800 Upfielders who every day live our purpose and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. Upfielders. Always Day 1 mindset. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; We own it. We're agile decision-makers, with the courage to pivot we fail fast and learn faster. Kindness wins. With a long-term focus on building a sustainable future, Upfielders show the 'Courage to Care' for each other, our communities, and future generations. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Future of Food journey. Full of energy and possibility, Upfielders constantly raise the bar, driving Upfield and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.
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