About CXponent
Overview
The Revenue Operations & Growth Marketing Lead (title TBD, possibly VP of Growth Marketing) is a hybrid strategic and executional role, responsible for driving predictable revenue growth through high-quality lead generation, operational excellence, and full-funnel visibility. This leader owns both campaign strategy and the administration of the core revenue tech stack. They serve as a bridge between marketing, sales, and service teams, aligning business systems and campaign performance with strategic revenue goals.
Core Responsibilities
- Strategic Leadership & Revenue Enablement
RevOps Strategy & Alignment: Own the overarching revenue operations plan to unify marketing, sales, and delivery in support of revenue growth.
Performance Metrics: Define, monitor, and optimize KPIs across the funnel—focusing on lead volume, quality, conversion, and ROI.
Forecasting & Planning: Provide insights for revenue planning, with an emphasis on marketing’s pipeline contribution.
Process Optimization: Improve processes for moving leads through each stage of the funnel/lifecycle using automation and integrated tools.
Strategic Operations Meetings: Lead ops alignment reviews and roadmap discussions across revenue functions.
QBRs & Roadmaps: Deliver quarterly performance insights and maintain an enhancement roadmap for HubSpot, Google Workspace, etc..
Tool & Vendor Management: Evaluate and manage systems that support marketing, sales, and operational scale.
M&A Systems Integration: Lead onboarding and process harmonization for acquired companies.
Best Practice Adoption: Stay ahead of platform changes and emerging RevOps/MarTech trends.
- Growth Marketing Leadership
Lead Generation Strategy: Oversee planning and execution across:
SEO: Optimize content and technical strategy for organic growth.
Social Media: Manage organic and paid strategies to drive awareness and leads.
Email Marketing: Build and optimize lifecycle campaigns using HubSpot.
Digital Advertising: Plan and optimize PPC, display, and social campaigns.
Events: Support webinars and in-person events with lead capture and ROI tracking.
Website CRO: Partner on conversion-driven design and landing page optimization.
Marketing Ops & Attribution:
Own campaign setup, lead scoring, routing, and automation in HubSpot.
Implement and analyze attribution models to guide spend and strategy.
Ensure accurate database segmentation, growth, and hygiene.
Sales Handoff & Feedback Loops:
Refine lead qualification and routing processes.
Use customer success insights to adjust messaging and improve lead quality.
Monitor and respond to inbound inquiries across digital channels.
- Platform Ownership & Operational Excellence
Systems Admin: Central owner of HubSpot, Asana, and Google Workspace—overseeing configuration, user support, and security.
Data Integrity: Enforce governance, perform audits, and lead cleanup projects.
Automation: Build and maintain workflows and scripts across platforms.
Reporting & Dashboards: Deliver actionable insights via dashboards and reports.
Training & Enablement: Create resources and programs to drive adoption and system fluency across teams.
- Special Projects
Commission Tracking
For Ascenda initially
Setup systems and processes for the entire platform and handoff responsibilities
- Ancillary Responsibilities
IT Support
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Why Work With Us
As a brokerage service, we serve as an advocate to the customer to understand and walk them through their IT transformational journey. We are customer first and believe in the unique partnership with vendors to serve as the client liaison to successfully translate their vision, adoption, and solidify their ROI.
