Graphite Financial is a growing boutique finance, accounting, tax, and strategy firm (www.graphitefinancial.com) built to help startup and high-growth companies scale efficiently and sustainably. Graphite Financial is redefining the “finance department” for early-stage companies and VC-backed startups. We deliver high-caliber accounting and finance leadership and support to entrepreneurs and management teams building scalable, high-growth companies. Our clients are actively managing cash burn, measuring performance, reporting to investors, making capital allocation decisions, and preparing for fundraising. All of that takes expertise and time that founders don’t have and can’t afford to hire for. Graphite bridges the gap with flexible, fixed-fee support packages that provide fractional leadership and operational support from CFOs, Controllers, FP&A Managers, and Tax leaders.
About the Role
Graphite is looking for a Revenue Marketing Specialist to own the programs, content, and positioning that drive opportunities to close. You’ll partner closely with Sales and segment leaders to develop targeted materials, campaigns, and messaging frameworks that eliminate friction, answer last-mile questions, and accelerate deals across ABM and outbound efforts.
The Revenue Marketing Specialist also owns service positioning and go-to-market packaging for Graphite’s offerings. You’ll work closely with service-line and segment leaders to translate expertise into clear, market-ready narratives—documenting what we deliver, who it’s for, and why it matters. This includes developing internal briefs, messaging frameworks, and differentiator summaries that guide sales conversations and ensure every client-facing touchpoint tells a consistent, compelling story.
This role blends strategic storytelling with operational precision. You’ll translate proof, data, and expertise into assets that build confidence, improve close rates, and reinforce Graphite’s value from first conversation to signed agreement.
What You’ll Do
- Own Graphite’s bottom-of-funnel marketing strategy—developing campaigns, content, and enablement programs that help active opportunities convert.
- Create service offering briefs, messaging frameworks, and internal documentation that define how each service line is positioned and sold.
- Partner with segment leaders to extract insights, value props, and differentiators; maintain an up-to-date internal team wiki.
- Develop sales enablement content: case studies, ROI tools, competitive comparisons, and objection-handling guides.
- Build targeted BOFU campaigns and ABM plays in HubSpot that nurture late-stage opportunities with precision.
- Collaborate with Sales to design curated content packages, follow-up sequences, and industry-specific materials.
- Coordinate with Customer Marketing to capture client stories and outcomes that fuel proof-based storytelling.
- Support live selling efforts through event collateral, decks, one-pagers, and tailored follow-up content.
- Track and analyze pipeline performance to identify friction points, optimize content impact, and improve win rates.
- Continuously refine positioning and enablement materials based on win/loss feedback, Sales insights, and market signals.
What You’ll Bring
- 3+ years in B2B marketing, with experience spanning product marketing, revenue marketing, or sales enablement.
- Proven ability to translate complex offerings into clear, differentiated messaging that supports revenue growth.
- Strong collaboration skills—comfortable partnering directly with Sales leadership and service-line owners.
- Excellent writing and communication skills; able to craft narratives that resonate with founders, CFOs, and finance leaders.
- Proficiency in HubSpot (campaigns, reporting, ABM workflows) and marketing analytics tools.
- Data-minded and confident linking marketing efforts to close rates, velocity, and revenue outcomes.
- Highly organized, self-directed, and motivated by clarity, precision, and measurable impact.
We are committed to investing in our team with a highly competitive and comprehensive compensation package:
Competitive Salary:
- Base Salary Range: $65,000 – $90,000 annually. Note: Salary within this range will be determined based on the candidate's experience, skills, and market competitiveness.
- Performance Incentive: An annual performance bonus of up to 6% of the base salary, rewarding achievements tied directly to key business objectives.
Comprehensive Benefits & Perks:
- Health & Wellness: Competitive Medical, Dental, and Vision coverage. 100% of the employee's health insurance premium is covered by the company.
- Financial Security: Company-paid Short-Term and Long-Term Disability insurance.
- Work/Life Balance To Include: Generous Unlimited Paid Time Off (PTO), 11 Paid Company Holidays, and comprehensive Paid Parental Leave.
- Remote Work Setup: Fully remote position with company-provided technology equipment and a $250 technology stipend to support your ideal home office setup.
- 401k: With a company match
Top Skills
What We Do
Graphite Financial is a boutique fractional finance, accounting & strategy firm built to help startup founders and companies scale efficiently and sustainably.
We were born in 2008 in NYC, supporting ff Venture Capital’s portfolio of early-stage companies. In 2016, Graphite Financial spun out and began working with the broader startup community.
We are a team of certified public accountants, analysts, entrepreneurs, and venture capitalists who are passionate about partnering with early-stage companies to help them succeed.
Our roots give us a unique vantage point that extends well beyond vanilla finance and accounting matters. In other words, we’re more than just bookkeepers, though we’re great at that too.
