Retention & Reactivation Specialist

Posted 5 Days Ago
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Hiring Remotely in Monterrey, Nuevo León, MEX
Remote
Mid level
Gaming • Mobile • App development
The first-of-its-kind, free-to-play, social sportsbook & casino, where gaming is made social.
The Role
Support CRM campaign execution and onboarding across brands: build, test, deploy email/push/in-app campaigns in Braze; QA personalization, segmentation, and deliverability; maintain calendars and documentation; collaborate with product, engineering, and marketing; and support reporting and issue triage.
Summary Generated by Built In

About the Role:
We’re looking for a highly organized and technically minded CRM & Marketing Operations Associate to support campaign execution across multiple brands within our portfolio, as well as support and onboarding for new clients. This role will report directly to the Trivelta CRM Manager and the product manager for Bonus & Marketing Engineering. In this role, you will work closely with both marketing and engineering teams to ensure campaigns are delivered accurately, on time, and aligned with business goals.

This is an ideal role for someone who thrives at the intersection of operations, marketing
technology, and creative execution.

Key Responsibilities:

  • Assist in building, testing, and deploying campaigns across various channels: email, push, in-app messaging via Braze
  • Partner with product, engineering, and marketing teams to ensure CRM workflows are technically sound and meet user targeting requirements
  • Perform QA and troubleshooting for dynamic content, personalization logic, segmentation, and deliverability creative input abnormalities
  • Help maintain campaign calendars, documentation, and asset libraries across brands
  • Collaborate with lifecycle and promotional initiatives, contributing both operational and creative input
  • Support performance tracking, innovation, reporting, and flagging of issues or abnormalities

Qualifications:

  • Experience in CRM Operations, email marketing, automation, or a similar support function
  • Familiarity with Braze or a comparable CRM platform
  • Experience and/or interest in the American sports and casino gaming industry
  • Working knowledge of HTML, Liquid and player segmentation
  • Detail-oriented with strong organizational and problem-solving skills
  • Comfortable communicating across teams, including engineering
  • Passion for digital products in sports, gaming, or entertainment

This position is onsite at our Monterrey, MX office

Skills Required

  • Experience in CRM operations, email marketing, automation, or a similar support function
  • Familiarity with Braze or a comparable CRM platform
  • Working knowledge of HTML, Liquid, and player segmentation
  • Detail-oriented with strong organizational and problem-solving skills
  • Comfortable communicating across teams, including engineering
  • Experience and/or interest in the American sports and casino gaming industry
  • Passion for digital products in sports, gaming, or entertainment
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The Company
HQ: Hanover, NH
40 Employees
Year Founded: 2023

What We Do

At Rebet, we wholeheartedly embrace the fundamentally social aspect of sports gaming, with our comprehensive gaming platform, fostering the ultimate social connection amongst our users. Gone are the days of having to capture screenshots of your sports picks and then share them with your friends via text messages. Here, you can not only place your picks on your favorite teams, but also engage in seamless communication on your social media feed when you publish your picks, and friendly challenges with our peer-to-peer wagering feature, all within a single, user-friendly interface. Our unwavering commitment lies in forging the first-of-its-kind, free-to-play, social sportsbook. Our aim is to cater to individuals of all levels of expertise, ensuring that everyone can partake in the excitement of sports gaming. Our mission is fueled by the tremendous opportunity to transform the gaming landscape into a safe and entertaining realm that combines the interconnectedness of social media with the communal essence inherent in sports gaming. We are a dedicated and resolute team, working to craft the ultimate betting experience for our valued users. Here at Rebet, we recognize the immense power of connectivity, and we eagerly welcome your insights, fresh ideas and values. Together, we aim to redefine the future of sports gaming as a shared, enjoyable and socially connected experience. Let’s make sports gaming social.

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