Retention Marketing Manager
An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
We’re looking for a Retention Marketing Manager to join our Marketing and Communications (Marcom) team. You’ll work closely with Product, Brand, Data, Merchandising, and Performance Marketing teams to strategize and execute marketing campaigns that keep buyers coming back to Grailed, our community-driven peer-to-peer marketplace. You’ll own buyer communications and lead projects that boost engagement, repeat sales, and loyalty — all while focusing on real, measurable results.
In this role you will:
- Manage buyer messaging across email, push, and in-app to drive engagement and retention
- Understand buyer personas and lifecycle stages to shape targeted marketing efforts
- Become the go-to expert on buyer behavior and strategies to grow customer lifetime value
- Oversee A/B testing and quarterly planning to drive continuous improvement
- Collaborate with data to apply lifecycle insights and guide engagement strategies
- Personalize messaging through creative testing based on behavior and demographics
- Share performance insights regularly (daily, weekly, monthly) to inform strategy
- Work cross-functionally with brand, product, data, and merchandising teams
- Turn data into actionable insights to influence direction and performance
- Advocate for the user with thoughtful, retention-focused decision-making
- Manage multiple projects with strong prioritization and attention to detail
We are looking for:
- 4–5+ years of lifecycle/CRM marketing experience, ideally with mobile-first products
- Results-driven with a strong sense of ownership and accountability for campaign outcomes
- Strategic thinker with a proven ability to connect lifecycle initiatives to business goals
- Hands-on experience with CRM platforms such as Braze, Iterable, or similar tools
- Innovative and comfortable taking risks — not afraid to test bold ideas and iterate quickly
- Strong critical thinking skills with the ability to advocate for the user and turn insights into action
- Highly analytical with the ability to distill complex data into clear, actionable presentations tailored to various stakeholders
- Deep understanding of how to design and measure A/B tests — not just what to test, but why it matters and how it connects to KPIs
- Strong project management and communication skills; able to lead and collaborate across cross-functional teams
- Experience working with customer data to power personalized marketing and clearly communicate technical requirements across stakeholders
- High attention to detail with a commitment to quality across all aspects of execution
Bonus Points:
- Experience with tools like Braze, Iterable, Amplitude, Looker, or Snowflake
- Experience with scripting languages like Liquid
- SQL or data query skills
- You have experience in other marketing channels (SMS, Content Cards, User Acquisition)
The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.
GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.
Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.
Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.
The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants. If you are an EU or UK resident, please review our EU / UK Candidate & Employee Privacy Notice.
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What We Do
GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating five distinct brands—GOAT, Flight Club, Grailed, Sneakers.com and alias—GOAT Group has a global community of over 60M members across 170 countries.
Why Work With Us
We are a dynamic and inclusive workplace where authenticity is embraced, and where every team member is empowered to be their greatest. With flexible work environments, robust professional development programs and a commitment to equitable pay, we seek to ensure that all of our employees thrive as we continue to shape the future.
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