Apothékary is looking for a data-driven and customer focused Retention Manager to join our growing team. This role will report to the Head of Marketing and will play an integral role in executing a high performing customer retention program. The ideal candidate will have a passion for driving customer engagement and loyalty while actively managing customer churn and LTV metrics.
Responsibilities:Email & SMS Planning
- Plan monthly email campaigns together with the email agency to support priority brand and sales channel initiatives.
- Manage Asana projects to ensure timely delivery of assets, email builds in Klaviyo, SMS builds in Attentive, and delivery scheduling.
- Manage email flows and pop ups to optimize conversion and LTV on DTC.
- Collaborate with internal and external creative resources to ideate, brief, and copywrite email/SMS campaigns and flows
- Report on email/SMS metrics and work with the team to deliver on monthly objectives.
Loyalty & Subscriptions
- Create and implement monthly plans to grow loyalty program, growing members, revenue, and engagement
- Leverage loyalty data to strengthen brand differentiation and improve customer retention and lifetime value.
- Continuously optimize subscription programs plans to grow subscribers, repeat purchases, and LTV
- Work with cross functional partners to support retention across multiple channels including Amazon, Tik Tok Shop, and retail.
- Manage consumer surveys related to brand experience, product experience, and product results.
Analytics
- Measure and report on retention performance metrics, list growth, and cohort performance.
- Manage weekly and monthly performance KPIs.
- Monitor consumer feedback from Customer Service and implement learnings into retention planning.
Requirements
- Strong analytical mindset with experience in CRM, retention marketing, lifecycle management, and customer-level metrics (cohorts, LTV, segmentation).
- Proficient with email/SMS marketing platforms (Klaviyo and Attentive) and personalization tactics, with a passion for understanding consumer behavior and driving engagement.
- Proficient with subscription platforms (e.g. Recharge)
- Demonstrated experience driving eCommerce revenue in prior relevant roles, with the ability to interpret data and act on results.
- Effective collaborator with experience working with teams and building strong cross-functional relationships.
- Highly organized with the ability to manage multiple projects, adapt to change, and maintain a proactive, “can‑do” mindset.
- Excellent written, verbal, presentation, and cross-team communication skills.
- Ability to maintain confidentiality, work well with others, and thrive in a fast-paced environment.
- Bachelor’s degree
- 4-5 years of experience in CRM/Digital Marketing/Direct Marketing
- Experience working with ecommerce platforms (like Shopify)
- Experience working with CRM platforms (like Klaviyo and Attentive)
Benefits
- Comprehensive health, dental and vision plans
- Monthly paid Mental Health Days in addition to PTO
- Monthly Apothékary product stipend
Top Skills
What We Do
Apothékary started with our founder, Shizu Okusa, and her family’s traditional Japanese approach to healing — using nature as medicine instead of over-the-counter fixes. In many Eastern cultures, traditional medicine in the form of plants and herb has been used for centuries to address the root cause of common ailments. That’s exactly what we strive to do here at Apothékary - we’re here to not just treat the symptom, but get to the root cause of your wellness woes. The demands of our modern life disconnect us from our inherent state of being. At times, we can forget what it feels like to live in harmony with the natural world. Ancient healing traditions take cues from nature to holistically support our mind, body, and spirit. With daily practice, we’re reminded of what harmony feels like and we wonder how we ever lived without it. Apothékary is on a mission to give ancient, plant-based healing traditions new life—so that you can live a more balanced one. All of our Signature Formulas are thoughtfully formulated by our in-house Clinical Herbalists, pulling from traditional medicine modalities like Japanese Kampo, Traditional Chinese Medicine, Ayurveda, and American herbalism. The result is simple yet effective herbal remedies with tradition and modern science in mind. Each formula contains herbs from local and global farmers with ingredients that are non-GMO, gluten-free, and contain no added sugar, fillers, or additives. In essence, they’re nature’s best remedies—plain and simple. And the best part is, they actually work to address the root cause instead of masking the symptoms. Come with us and reembark on your journey back to balance with Apothékary.
