The Retention Director will proactively oversee the retention strategy for all Kiplinger brands, including growing our recurring revenue stream with a focus on digital subscriptions and online ordering.
What You'll DoYou will report to the Senior Marketing Director
- Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
- Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels. This includes automated flows for onboarding, payment, win-back, renewal and gift campaigns.
- Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
- Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands. creating new audience segments with product affinity and engagement.
- Establish a rigorous A/B and multivariate testing cadence across all brands. This cadence should be maintained for all campaign components, including creative, timing, messaging, subject lines, offer structures, and segmentation. The goal is to improve renewal and billing performance.
- Manage the Retention Key Performance Indicators (KPIs), tracking LTV, M1/M3/M6 churn, reactivation rate, and channel revenue. Deliver regular performance reporting with relevant insights.
- Prepare annual retention budgets and manage monthly financial forecasting.
- Forecast and order inventory for print campaign components.
- Collaborate with other retention marketers for efficiency opportunities.
- 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Leadership: Experience leading teams, project managing, and mentoring staff.
- Organization: Ability to collaborate with teams that are in different time zones and countries.
- Documented success in growing recurring revenue and reducing customer churn, increasing Customer Lifetime Value (LTV).1
- Advanced analytical capabilities, including expertise in campaign analysis, testing, and the ability to build and manage retention reports
- Cross-functional communication skills, with the ability to translate complex retention data into clear, strategic narratives for Executive team members.
The expected range for this role is $108,000 - $120,000
As well as more great perks, including:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
Internal job family level Professional 3
This is a Hybrid role from our New York office, working three days from the office and two from home.
Who We AreWe're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility: Inclusion and Diversity at FutureWe embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
#LI-Hybrid
Skills Required
- 10+ years of experience in retention, lifecycle, or B2C marketing focused on recurring revenue
- Bachelor's degree in Marketing, Communications, or a related field
- Experience leading teams, managing projects, and mentoring staff
- Ability to collaborate with teams across different time zones and countries
- Documented success growing recurring revenue, reducing customer churn, and increasing customer lifetime value
- Advanced analytical capabilities, including campaign analysis, testing, and retention reporting
- Cross-functional communication skills and ability to translate complex retention data into executive-level strategic narratives
What We Do
We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands. Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US. Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications. We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities. We’re connectors, creators, experience makers
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