ResponsiveAds VP Sales & Business Development

Posted 13 Hours Ago
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New York, NY
7+ Years Experience
AdTech • Marketing Tech
The Role
The VP of Sales & Business Development at ResponsiveAds will lead the sales organization, enhance revenue-generating partnerships, and understand client needs to optimize growth. Responsibilities include building relationships with publishers and agencies, managing sales teams, developing proposals and sales methodologies, and analyzing market opportunities.
Summary Generated by Built In

Description

ResponsiveAds is the leader in advanced HTML5 premium ad creatives that are dynamic to any screen, user, and context. ResponsiveAds takes the "responsive" paradigm from web CMS, ad serving, and cross-screen analytics and delivers the highest levels of performance for all across the ecosystem including higher revenues and sell-through for publishers, higher performance, and better ROI for advertisers and their agencies.

We are seeking a results-driven VP Sales and Business Development to lead our sales organization initially in NY and eventually expanding across the world. This solution-oriented individual will be responsible for the team increasing the creation and management of all revenue-generating partnerships across the market of publishers, agencies, and brand clients. A successful executive will persistently explore and uncover the business and product feature needs of ResponsiveAds clients, optimize the team to maximize efficient growth, and directly build deep relationships for both our SaaS and creative innovation service businesses.

This executive needs to understand how ResponsiveAds creative solutions can enable partners to constantly “win” by growing and improving on revenue goals and enabling the best end-user experiences. ResponsiveAds tools provide pixel-perfect creative solutions to engage consumers across all devices as well as custom solution opportunities for clients.

  • This individual will become part of the core management team and will have the opportunity to participate in a large equity position in the Company.
  • dozens of active leads to follow up on, and an existing potential multi-million $ sales pipeline
  • Opportunity to grow revenue in a growing market with a unique, "sales-ready" product offering

Job Responsibilities:

  • Build strong relationships with Publisher and Agencies clients that create a win-win
  • Build and manage our sales team from SDRs to AE’s to AMs.
  • Strong ability to create proposals and demos in response to RFPs
  • Develop the account management and sales methodology from proposal to close with CRM
  • Develop processes to proactively Monitor clients’ campaign performance with periodic analytics and reports to clients.
  • Manage the sales pipeline of revenue opportunities
  • Technical enough to roll-up sleeves and use ResponsiveAds products and services. Act as a conduit between clients and the product team.
  • Be a role model and representative of the ResponsiveAds brand and culture
  • Lead by example
Requirements

Profile and Experience:

  • A minimum of 3 yrs involved in growing an ad technology platform business
  • A minimum of 5 yrs of experience in digital media sales is required with a track record of sales and sales management success
  • Deep understanding of online advertising technologies and landscape trends
  • Established network of top media publishers, advertising agencies, and or brands
  • Some level of technical ability and strong will to understand how innovative ads are produced with the ResponsiveAds product.
  • Ability to effectively analyze, track market opportunity, pipeline, and customer acquisition costs
  • Demonstrate the ability to perform (closer) against quotas in a competitive market
  • Strong flexible desire to contribute to an innovative start-up environment
Benefits

Some reasons why you’d want to work with us:

  • You want to play a big part in a small but profitable company that is an industry leader.
  • You do your best in a setting where excellent work is what’s valued—not face time (a good work-life balance is just how we do things!)
  • You value authenticity and a work environment that values who you are and what you can do.
  • You’re looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on your toes thinking.
  • You want to work alongside a diverse group of people who are passionate, friendly, and helpful.
  • We have been a fully remote team from the start 8+ years

Benefits

  • This individual will become part of the management team and will have the opportunity to participate in an equity position in the Company.
  • Salary based on a very high OTE earning potential through base + commission
  • A dozen leads to follow up on, and a potential for a multi-million $ sales pipeline
  • Opportunity to grow revenue in a growing market with a unique, "sales-ready" product offering

Top Skills

HTML5
The Company
HQ: New York, NY
25 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer DTC) brands, Agencies, and Publishers alike can now reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x.

The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns.

Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size.

Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you.

ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.

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