To support our activity, our Qualitative team in Geneva is looking for a:
The Role – Qualitative – Research Manager
As a Qualitative (Senior) Research Manager with Ipsos with a deep passion for understanding people, immerse yourself in a role where storytelling is at the heart of our research process. Go beyond the brief by designing and working with powerful visual narratives, leveraging tools and methodologies that illuminate rich consumer insights.
Here, your passion for creating compelling stories is empowered by our diverse toolkit, from ethnographic studies to AI-enhanced digital platforms. This is more than research—it's about crafting immersive experiences that captivate and resonate with global audiences.
As a Qualitative Research Manager, you will strive to break boundaries with your creative capability to establish new methodologies that go beyond conventional research briefs. Harness AI and traditional research techniques to embark on impactful projects within a global consultancy, driving insights that make a lasting impact.
You'll work closely with a vibrant, globally positioned team, championing accounts like Nestlé – from coffee to confectionery - developing your professional narrative, and expanding your qualitative expertise through continuous learning and growth.
The research spans continents and categories, from coffee to confectionery, with a deep passion for understanding people working with a senior, close-knit qual team of 5. The team is primarily responsible for managing a global F&B brand a/c so F&B experience is essential. There is also scope to work in other categories (Luxury, Leisure/Travel, Pharma/OTC, Beauty).
This role requires someone who is hands-on with all aspects of the qualitative research process from start to finish - proposals, discussion guides, facilitating and attending fieldwork (face to face and virtually), insight generation, reporting and presenting and open to new technology/tools.
As a Qualitative (Senior) Research Manager, you are well-versed and confident in managing end-to-end global projects—from brief to delivery, across both strategic and quick-turnaround work, keeping your curious brain ticking. The team works across a number of core areas:
- Product Testing, Innovation
- Foundational, Market entry
- Branding, Positioning
- Ethnography, Empathy, Segmentation
- User experience advantageous (not mandatory)
Roughly 65% of projects are pure qual, 35% are mixed methods, combining qualitative and quantitative thinking or social intelligence – in collaboration with our dedicated quantitative innovation, market strategy, brand tracking, channel performance, user experience and public affairs service lines.
You’ll expand your qualitative toolkit running focus groups, supporting workshops, in-depth interviews, immersive ethnography and digital community platforms and embracing AI with our dedicated AI in-house platform.
The essentials:
- Fluent spoken/written English
- 5-7plus years of qualitative research experience in insight, research or strategy – including minimum 3 yrs agency experience
- F&B experience is essential, alongside FMCG categories
- Experience in multi-market projects
- Experience running in-depth interviews, and focus groups
- Well-versed in Report Writing and Deliverables
- Ability to build connections with consumers and understand what and why
- Confidence in storytelling and presenting to clients
- Good communications skills, written and oral
- Sound problem-solving skills
- AI-advocate
The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life’, through listening, observing and illuminating human interactions. Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.
Skills Required
- Fluent spoken/written English
- 5-7+ years of qualitative research experience
- Minimum 3 years agency experience
- F&B experience
- Experience in multi-market projects
- Experience running in-depth interviews and focus groups
- Well-versed in Report Writing and Deliverables
- Confidence in storytelling and presenting to clients
- Good communications skills
- Sound problem-solving skills
- AI-advocate
Ipsos Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ipsos and has not been reviewed or approved by Ipsos.
-
Leave & Time Off Breadth — Time-off policies include generous vacation allowances, paid sick time, volunteer days, Summer Fridays, and an extra birthday day in some regions. Allowances in some markets increase with tenure and include options to buy or sell holiday time.
-
Healthcare Strength — Health coverage spans multiple medical plans, dental and vision care, an Employee Assistance Program, and employer-funded income protection and life assurance in certain regions. Private medical coverage is offered for some levels, alongside mental health support resources.
-
Parental & Family Support — Paid parental leave is available across regions, with multi-month options and equal maternity and paternity leave in the UK. Flexible working approaches and family-friendly policies are emphasized.
Ipsos Insights
What We Do
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2019: 2,003.3 million euros
