Research Analyst, Media Strategy

About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.

What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.

Description:
New Engen is seeking a dynamic and detail-oriented Media Research Analyst to join our team. This role is ideal for someone with a strong foundation in and/or passion for research, data analysis and storytelling. As a Media Research Analyst, you will be responsible for conducting in-depth research, analyzing both qualitative and quantitative data, and synthesizing insights to support our media strategies and campaigns.

Responsibilities:

• Data Collection & Analysis: Gather and analyze media-related data from various sources, including market reports, consumer surveys, and digital analytics tools
• Research Synthesis: Translate data into actionable insights, creating research summaries and presentations that resonate with audiences at all levels, from junior team members to executive leadership
• Trend Identification: Monitor and identify emerging trends in media consumption, digital platforms, and audience behavior, with a keen understanding of cultural and societal shifts
• Report Generation: Prepare and present detailed research reports and presentations for internal teams and clients, highlighting key findings and strategic implications
• Collaboration: Work closely with media planners, strategists, and other team members to integrate research findings into media plans and campaign strategies
• Tool Utilization: Utilize various research and analytics tools to extract meaningful data and insights. Familiarity with tools like Google Analytics, Nielsen, Morning Consult, MRI-Simmons or similar platforms is a plus

Requirements:

• Experience: 2-3 years of experience in digital advertising, media research, market research, or a related field.
• Education: Bachelor’s degree in Marketing, Statistics, Business, or a related discipline
• Skills: Strong analytical skills with experience in synthesizing qualitative and quantitative data. Proficiency in Microsoft Excel and data visualization tools
• Communication: Excellent written and verbal communication skills, with the ability to present complex data in a clear and engaging manner to diverse audiences, including junior staff and senior executives
• Cultural Insight: Demonstrated ability to understand and interpret cultural and societal trends and their impact on media and consumer behavior
• Attention to Detail: High attention to detail and a commitment to accuracy in data analysis and reporting
• Curiosity: A proactive attitude with a genuine interest in media trends and a passion for uncovering insights
• Must currently be at Sr. Associate level or above to be considered 

Benefits:

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment

Salary Range: $60,000 - $75,000 
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Whats Important To Us:

BE THE GOOD
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.

EXPERTISE
We take pride in our work, holding ourselves to a high standard of executional excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

GROWTH MINDSET
We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

EMPATHETIC DIRECTNESS
We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

ALL IN
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.