Reputation Manager - Leaply

What should you know about SKELAR? It's a venture builder — in other words, a company that builds companies. Together with founders, we create consumer businesses that become leaders in global markets across EdTech, Mental Health, Petcare, FashionTech, and beyond.

Our teams build tech products that win recognition from Product Hunt and The Webby Awards, earn thousands of glowing Trustpilot reviews, and reach over 10 million users worldwide. That kind of impact doesn't happen by accident — it starts with exceptional people, and our people are our top priority.

We've built an environment where expertise meets opportunity, and where there's no ceiling on what you can achieve. Now we're looking for the kind of people who don't just want a job — they want a challenge.
Now we are searching for a skilled Reputation Manager to join one of our portfolio businesses - Leaply.
Leaply is a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth with strong traction across the US, Europe, and beyond.

At Leaply, we value ownership over job titles, and impact over process. As we scale, we’re looking for a sharp, data-driven Reputation Manager to own our brand’s digital presence — from App Store ratings to Reddit conversations — and turn our customers’ voice into a competitive advantage.

In this role, you’ll own the full reputation function: building monitoring systems, managing reviews, executing ORM/SERM/ASO strategy, and shaping how millions of people perceive Leaply.

What you’ll do:

• Own Online Reputation: Monitor and manage brand presence across Trustpilot, Reddit, Quora, and other key platforms — proactively identifying threats and opportunities.

• Drive App Store Performance: Manage reviews and ratings on App Store & Google Play, developing and executing strategies to increase ratings and conversion.

• Build Organic Presence: Execute ORM/SERM/ASO strategy to improve brand visibility and sentiment in organic search and app stores.

• Analyze & Report: Build dashboards and reporting systems to track reputation metrics across all assets and deliver actionable insights to the team.

• Content & Outreach: Coordinate owned media content (blog, Medium, Reddit), conduct journalist outreach, and manage relationships with creators and influencers.

• First Look & SERP Analysis: Conduct regular brand SERP audits and competitive reputation landscape monitoring.

• AI-powered workflows: Leverage AI tools (ChatGPT, Claude, Perplexity) to accelerate research, content production, monitoring automation, and competitive analysis.

You’re a great fit if you:

• Have proven SERM / ORM / Brand Monitoring experience: you understand Google SERP dynamics, how brand reputation is shaped, and how platforms like Trustpilot, Reddit, and YouTube interact.

• Are a strong communicator: English C1, comfortable conducting external outreach, negotiating placements, and writing content for Tier-1 markets.

• Are data-driven: you work fluently with Google Sheets, Ahrefs/SEMrush/SimilarWeb, build dashboards, and use data to guide decisions.

• Are AI-fluent: You actively use AI tools (ChatGPT, Claude, Perplexity, etc.) in your daily workflow — for research, drafting content, building monitoring pipelines, and speeding up repetitive tasks. You know how to prompt well and think about AI as a multiplier, not a novelty.

• Understand content coordination: you can write briefs for content teams, maintain brand TOV, and align messaging across platforms.

• Are tech-savvy: experience with project management tools (Notion, Jira/Asana) and brand monitoring systems.

Bonus points for:

• Hands-on experience with ASO and App Store optimization.

• Experience with influencer/YouTube outreach or digital PR.

• Managing freelancers and external contractors.

• Knowledge of LLM-based reputation tools and AI-driven content production.

• Experience with Paid PR placements (Yahoo Finance, BBN Times, PR Newswire, etc.).

What you’ll get:

• Competitive compensation and full ownership of the reputation function — you build the system from scratch.

• Real impact: Shape how millions of people across the world discover and trust Leaply.

• Office in Kyiv or Warsaw with perks (lunches, health insurance, gym).

• Access to internal professional communities (Marketing, Product, Operations) within the SKELAR network.

• A meaningful mission: Help millions of people live healthier lives every day.

At SKELAR, we've built an environment where people can grow, build, and do the most meaningful work of their careers:

• SKELAR Platform. The operational backbone of our venture builder. It exists to help founders move faster and easier — so business teams can stay laser-focused on the product while 10+ specialized Platform takes care of everything else: Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and more.
  

• Networking and knowledge-sharing as a way of life. Our people include co-founders who've launched multiple businesses and some of the sharpest specialists in the industry. Whatever expertise you need, it's never far away.
  

• Learning programs you won't find anywhere else. We've developed our own educational tracks for teammates to choose from — a two-month school for first-time managers, intensive AI workshops, and professional clubs for engineers, product managers, and more.
  

• Meaningful impact in Ukraine. The SKELAR Foundation was created by our own people, and every employee plays a part in bringing important social initiatives to life. We founded Europe's first accelerator for veterans and are working to build lasting support structures for veterans at a national scale.
  

• Spaces designed to inspire. Our offices are places people actually want to be — with an in-house gym, a climbing wall, Bali-inspired green spaces, and libraries. Every detail, from service and security to comfort and design, is built to match the pace of our growing teams.
  

• Everyday comfort built in. Meals, gym access in Kyiv or a partial fitness stipend in Warsaw, health insurance, paid business travel where the role requires it, and corporate partner discounts.

We'd love to tell you more in person.

Join us at SKELAR and help build the next big everything!