Remote Social Media Strategist - Barbados

Essential Job Functions

• Developing and implementing organic and paid social media strategies that align with overall marketing goals.
• Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization.
• Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts.
• Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI.
• Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices.
• Participating in client-facing calls and responding to email communications in a timely manner.

Required Skills

• Bachelor’s degree required; Studies in Marketing, Communications or related area preferred
• Minimum 2+ years of relevant work experience.
• Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.
• Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
• Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.
• Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.
• Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others.

Key Skill Sets Preferred

• Social Media, Social Media Advertising, LinkedIn Advertising, Facebook Advertising, Client Services, Presentation Skills, Sprout Social, Content Marketing, Project Management