The Role
Client-facing SEO strategist responsible for audits, proposals, technical SEO execution, keyword and backlink projects, site architecture optimization for LLMs/generative search, AI performance tracking, and cross-team collaboration while using analytics and enterprise SEO tools.
Summary Generated by Built In
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time contract position and is open to candidates anywhere in South Africa.
Brafton is looking for an SEO strategist to join our consulting team.
The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape.
SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.
This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.
Responsibilities & Tasks:
• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to
• Assess the health of our clients' websites
• Itemize errors and opportunities
• Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
• Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects.
• Leverage a strong understanding of Google Analytics
• Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
• Be a versatile team player who can tackle various projects and collaborate with all teams.
• Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.
• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
• Be a versatile team player who can tackle various projects and collaborate with all teams.
• Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.
Qualifications:
• 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
• Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies
• Strong understanding of cross-channel marketing principles
• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
• Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
• Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
• Strong project management and organization skills, ability to prioritize and manage multiple projects
• Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
• Understand recent developments in SEO
• Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
• Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance
• Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.)
• The ability to meet scheduled and proposed deadlines.
• Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
• Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Contractors must provide their own industry hardware and a stable internet connection.
Skills Required
- 3-5 years experience contributing to or managing SEO programs
- Agency experience
- Proven success with SEO campaigns for medium to large brands, ideally ecommerce
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills and ability to work collaboratively
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed, core web vitals)
- Project management and organization skills; manage multiple projects and deadlines
- Advanced understanding and experienced user of Google Analytics and Google Search Console
- Familiarity with Google Tag Manager and/or Publisher Center
- Knowledge of recent developments in SEO and generative/AI search
- Experience developing strategies for Google AI Overviews and optimizing for LLM crawlers
- AI performance tracking experience or ability to use emerging monitoring tools
- Intermediate to advanced knowledge of HTML, JavaScript, and CSS as they impact search performance
- Experience with enterprise and standard SEO tools (Botify, Sitebulb, Conductor Searchlight, Stat, Sistrix, DeepCrawl, Screaming Frog, SEMRush, Ahrefs, MarketMuse)
- Comfort and mastery of spreadsheet formats (Google Sheets, Excel)
- Ability to create professional presentations and reports (PowerPoint, Google Slides)
- Contractors must provide their own hardware and a stable internet connection
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The Company
What We Do
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data. Our goal: Provide the most impactful, creative, and scalable content marketing services and technology solutions to organizations across the globe. We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create: Search Performance Briefs. End-to-end inbound strategies. Landing pages. Blog posts. eBooks. White papers. Infographics. Press releases. Videos & animations. Newsletters, drips & other email content. Web design, development and UX. Much more. Content marketing is our calling. We follow it to ROI for our customers.
