The ideal candidate has foundational knowledge of digital marketing, particularly SEO, with an attention to detail and curiosity about the wider search landscape.
This role will focus on a key support function, assisting Senior Strategists with research, analysis and execution of tasks. The ideal candidate will be analytical and detail-oriented, possessing strong communication skills and the ability to attend and present on client-facing calls.
Responsibilities & Tasks
Assist the SEO team in utilizing software tools to compile performance data and insights on client websites.
Help Senior Strategists compile audits and regular performance reports.
Conduct keyword research, map content opportunities, and perform on-page optimization tasks.
Leverage an understanding of Google Analytics
Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
Be a versatile team player who can tackle various projects and collaborate with all teams.
Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.
Qualifications
1-2 years or more of experience in an SEO-focused role, preferably in an agency setting
A foundational understanding of SEO principles
Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
Understanding of technical SEO concepts
Strong project management and organization skills, ability to prioritize and manage multiple projects
Basic understanding of Google Suite
Intermediate knowledge of HTML, Javascript and CSS as they impact search performance
Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
The ability to meet scheduled and proposed deadlines.
Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Skills Required
- 1-2 years or more of experience in an SEO-focused role
- Foundational understanding of SEO principles
- Compelling written and verbal communication skills
- Understanding of technical SEO concepts
- Strong project management and organization skills
- Basic understanding of Google Suite
- Intermediate knowledge of HTML, Javascript and CSS
- Strong knowledge and experience using search tools and platforms
- Ability to meet scheduled deadlines
- Comfort with spreadsheet formats
- Comfort and skill with formatting presentations in MS PowerPoint
What We Do
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data. Our goal: Provide the most impactful, creative, and scalable content marketing services and technology solutions to organizations across the globe. We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create: Search Performance Briefs. End-to-end inbound strategies. Landing pages. Blog posts. eBooks. White papers. Infographics. Press releases. Videos & animations. Newsletters, drips & other email content. Web design, development and UX. Much more. Content marketing is our calling. We follow it to ROI for our customers.
