ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Overall Purpose
Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
KEY AREAS OF RESPONSIBILITY
● Provide data analysis, research design and strategic insights for VaynerMedia clients.
● Deploy quantitative surveys and analyze resulting data for maximum insight and intelligence.
● Dive into and learn VaynerMedia tools, research and platforms to:
○ Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
○ Conduct social listening and content audits.
○ Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
○ Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
● Focus on people-based insights, supporting the development of distinct and differentiated audience understanding that is connected to strategic decisions and creative ways-in.
● Communicate through the lens of the consumer to address stakeholders’ concerns and perspectives.
● Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight
● Develop and deliver cohesive analyses and presentations, both internally and externally
● Supports strategy leads with the relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies.
EXPERIENCE/KNOWLEDGE REQUIRED
● 2-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development.
● Knowledge of the capabilities of secondary research tools such as Crimson Hexagon, MRI, and Mintel to later be able to select and mine appropriate resources to answer insight requests.
● Promising ability to think strategically, with a balanced analytical and creative approach.
● Familiarity reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights.
● Collaborative and able to work with different disciplines, internal and external to achieve desired outcomes.
● Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
Skills Required
- 2-3 years of experience in social listening and syndicated data analysis
- Experience deploying quantitative surveys and analyzing resulting data
- Knowledge of secondary research tools such as Crimson Hexagon, MRI, and Mintel
- Familiarity reviewing qualitative and quantitative research and behavioral data
- Ability to develop strategic insights connected to creative and media recommendations
- Experience conducting social listening and content audits
- Collaborative mindset and ability to work cross‑discipline with Analytics and Media teams
- Self-motivated with initiative to identify opportunities and act independently
VaynerMedia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.
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Leave & Time Off Breadth — Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
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Retirement Support — Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
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Parental & Family Support — Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.
VaynerMedia Insights
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
