Regional Technical Sales Manager – Farm & Integrator Solutions

Overview of the role

The role will cover a broad range of farm solutions, including water-soluble, liquid and other specialty animal health and nutrition products, with the objective of growing existing markets, opening new countries and building strong distributor and customer networks.

The role is not limited to a specific product category or customer segment and may also include the development and sale of feed additives and other Specialty Nutrition solutions where relevant.

Key Responsibilities

Distributor & Customer Management

• Manage, develop and strengthen existing markets and distributor relationships to deliver sustainable sales growth
• Own and deliver sales targets and business growth across assigned markets
• Visit distributors and key customers to support business development and strengthen commercial relationships
• Build strong relationships with key decision-makers across farms, integrators, feed mills and distributor organisations
• Set sales targets and develop sales plans, campaigns and initiatives to achieve growth objectives
• Support distributors in developing their key accounts and expanding market coverage
• Manage pricing and commercial conditions in line with business objectives, market competitiveness and profitability

Market & Business Development

• Develop sales across existing markets, primarily Indonesia, Malaysia, Philippines, Thailand and Bangladesh, with potential coverage of Vietnam, China, Korea and Taiwan
• Proactively identify opportunities to enter new countries while maintaining a strong focus on growing existing markets
• Identify new customers, distributors, products and market opportunities with strong commercial potential
• Develop and implement market-entry and business-development plans
• Maintain an accurate sales pipeline, forecasts and market intelligence, including competitor and customer information

Technical Support & Training

• Provide technical and commercial support to distributors, farms, integrators and other key customers
• Conduct technical presentations, workshops, field trials and distributor training to support product knowledge, adoption and sales development
• Train distributors’ sales teams on products, applications, positioning and selling approaches
• Support customer visits, product presentations, demonstrations and field activities
• Coordinate field trials and demonstrations with customers, universities and other relevant partners
• Work closely with R&D and Marketing to support product validation, adoption and commercial development

Product & Marketing Development

• Identify products with significant market potential in collaboration with Marketing and R&D
• Support the introduction of new products into new and existing markets
• Work with Marketing and Innovation to develop and update product brochures, presentations and sales tools
• Develop post-launch sales support plans and monitor product performance in the market

Cross-Functional Collaboration

• Work closely with Innovation, R&D, Marketing, Purchasing, Production, Shipping and Finance/Admin to support effective product development, supply, pricing, cost control and customer service
• Provide market and customer feedback to support product development and commercial strategy

What We Are Looking For

We are looking for a commercially driven and technically credible professional who can operate successfully across products, customers and markets.

You should ideally have:

• A Bachelor’s degree in Veterinary Medicine, Animal Science, Animal Nutrition or a related field
• A Master’s degree would be an advantage
• A Veterinarian / DVM background is preferred, together with practical farm and animal-health knowledge
• Proven B2B sales or business-development experience in feed additives and farm solutions, ideally with more than 10 years of experience
• A strong track record in distributor management, customer development and market development
• Strong commercial orientation combined with the technical capability to train and influence customers and sales teams
• An entrepreneurial and flexible mindset, with the ability to work across different products, customers and markets
• A proven track record in distributor or channel management
• Strong communication, teamwork, analytical and financial acumen
• Fluency in English and Mandarin, with other languages or dialects considered an advantage
• The ability to travel extensively across Southeast Asia and Asia

What Success Looks Like

Success in this role will come from combining technical credibility with commercial execution, strengthening existing distributor and customer relationships, developing new markets, identifying commercial opportunities and translating technical expertise into sustainable business growth.

The role carries revenue-generation accountability and operates across a regional scope.