Regional Sales Manager

Posted 6 Days Ago
Be an Early Applicant
California
Senior level
Digital Media
The Role
The Regional Sales Manager will drive sales and strategy for Premion's OTT advertising solutions, managing relationships with clients and agencies while tracking revenue and sales trends.
Summary Generated by Built In
About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.


PREMION, a TEGNA company, is an industry-leading OTT Advertising platform that’s focused on premium content, highest-quality inventory, and innovative data and technology solutions in the fast-growing streaming TV market. Recognized for several awards by TechLeadership, Gabbcon, & Cynopsis including Best OTT & Streaming Technology. Premion works directly with 125+ leading TV and media brands like Discovery Networks, Viacom Networks, AMC, NBC, FOX, NFL, MLB.TV, FuboTV, Xumo, Tubi, Sling, and is trusted by thousands of national and local brands in reaching highly engaged audiences at scale and delivering measurable outcomes.
Premion is seeking a Regional Sales Manager for the local sales team’s West region that will focus on sales of our Premion OTT/CTV advertising solution to agencies and clients. This person reports to the Head of Local Sales and will maintain responsibility for total revenue achievement across the region.
Why Join the Premion Team:
· You want to be part of a growing and dynamic team that brings innovation to the forefront of the OTT industry
· You excited about disrupting the traditional and doing something different in the advertising space
· You are a self-starter who enjoys being part of a team and jumps at the opportunity to take on new challenges.
· You want to work for a company that strives to create an environment that encourages innovation and creativity and offers professional and intellectual challenges.
Responsibilities include but are not limited to:
· Manage day to day relationship with partner sales leadership and station sales teams. P&L responsibility.
· Primary responsibilities are to drive sales, strategy and execution with channel partner
· Review and track sales trends and KPIs for each station group
· Subject matter expertise in OTT/CTV, data solutions, & attribution
· Help manage local station and Premion pre-sale/fulfillment escalation process
· Ability to negotiate local rates at point of sale to help expedite revenue opportunities
· Maintain and build relationships with key accounts/agencies
· Provide feedback on market/competitor/industry demands from the field
· Focus on implementation of best practices, marketing plans and strategy, training programs
· Collaborate with Premion team to keep up with industry demands and develop solutions to bring to market
Requirements:
· 8+ years of digital advertising sales and premium video experience, with strong emphasis in taking new products to market, especially video.
· Proven relationship development and management experience, including broadcast and other advertising sales teams, agencies and client direct.
· Track record of delivering premium video sales revenue
· Professional communication skills, both internally and externally. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships
· Travel required
· Strong independent thinking and problem solving abilities
· Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
· Bachelor’s degree from a 4-yr university program

 

Compensation Information:


Base Salary Range: $125,000 - 140,000
Bonus/ Variable: $100,000

About PREMION:
· Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected] 

Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. 

 
Privacy Notice for California Residents
 
SMS Messaging Privacy Policy

Top Skills

Ctv
Data Solutions
Digital Advertising
Ott
Premium Video
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The Company
Tysons, VA
1,631 Employees

What We Do

As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

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