Who We Are
Swig Life is a woman owned and operated lifestyle brand. We design and produce premium insulated drinkware and coolers with women in mind. We believe that your water bottle, travel tumbler and insulated cooler are a reflection of your personal style, and this inspires us to design products that women love, whether for themselves or for a gift.
Swig Life is growing rapidly and we believe our people are our strength. It truly is an exciting time to be a part of our journey and we are seeking smart, innovative, creative, and experienced individuals to join our talented team!
Key attributes and qualities we are looking for in candidates for all open roles: embrace an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.
About the Role
The Regional Sales Manager is a player-coach responsible for both managing a team of Regional Sales Specialists and directly owning a sales territory. This individual will be a selling manager who leads by example—driving sales within their own assigned region while coaching and guiding their team to achieve aggressive growth targets. This role requires a proactive, strategic, and hands-on leader who thrives in a fast-paced, B2B inside sales environment. Communication and collaboration with cross-functional departments such as marketing, product development, and operations are essential to ensure customer satisfaction and continued revenue growth.
What You’ll Do
Sales Leadership & Team Management
- Lead, mentor, and develop a team of Regional Sales Specialists.
- Conduct regular coaching sessions, pipeline reviews, and performance evaluations.
- Set and monitor team KPIs and sales goals aligned with overall business objectives.
- Identify training needs and deliver ongoing coaching to improve team performance.
- Promote a positive, competitive, and results-driven sales culture.
- Assist in hiring, onboarding, and retaining top inside sales talent.
Individual Territory Management
- Manage and grow revenue within an assigned geographic or industry-based territory.
- Prospect, develop, and manage customer relationships via phone, email, and virtual meetings.
- Maintain and grow accounts with current customers while identifying and closing new business opportunities.
- Act as a subject matter expert and brand ambassador for SWIG’s wholesale product offerings.
Strategic Planning & Execution
- Collaborate with the VP of Sales to establish and implement sales strategies, forecasts, and budgets.
- Provide marketing suggestions to align campaigns and promotions with inside sales efforts.
- Analyze sales reports and data to identify trends, opportunities, and areas for improvement.
- Support CRM best practices and data accuracy across the team.
Who You Are
- 5+ years of inside/outside sales experience, with at least 2+ years in a leadership or people management role.
- Background in wholesale gift industry and managing both inside and outside sales representatives is strongly preferred.
- Bachelor’s degree in Business, Marketing, or related field preferred. Relevant work experience may be substituted in lieu of a degree.
- Proven ability to manage and grow B2B sales in a virtual/inside sales model.
- Excellent leadership, communication, and interpersonal skills.
- Strong organizational skills with the ability to manage multiple priorities.
- Proficiency in CRM systems (e.g., Salesforce, HubSpot) required. Experience in NetSuite and MS Office Suite preferred.
- Self-starter with a hands-on approach and a passion for developing sales talent.
- Travel required to attend trade shows and team meetings approximately 20% of the time.
Benefits at Swig Life
- 15 days Paid Time Off your first year, and an additional day each year thereafter (up to 25 days), as well as company paid holidays and parental leave options
- Medical, dental, and vision insurance as well as additional voluntary benefits
- A 5% 401k match for all eligible employees
- Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday
Note: Swig Life is currently operating under an hybrid work model, and this position will report on site to our Richmond office at least 3 days per week. Additional ad-hoc in office days may be required based on business needs. Please do not apply if you are not comfortable with an on site-work model. #LI-hybrid
Swig Life is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility.
Top Skills
What We Do
Swig Life™ designs insulated drinkware and coolers made for all the ways you live life! We understand that your water bottle, travel tumbler and insulated bag are each a reflection of your personal style. That is why we are passionate about producing premium products in designs you love, whether for yourself or for a gift.
We are based in Richmond, VA and sell to over 12,000 stores nationwide. Founded in 2017, we have already earned a spot on the Inc 5000 list for consecutive years and selected as one of the fastest-growing companies in Virginia by RVA 25.
