The Role
Lead four Territory Representatives across the Western U.S., driving regional sales growth, territory expansion, retailer and distributor partnerships, key account development, merchandising, training, and brand visibility. Develop business plans, manage budgets and promotional spending, coach team members, monitor performance, analyze market trends, and support trade shows and company initiatives. The role requires extensive travel, including overnight and air travel, and occasional nontraditional work hours.
Summary Generated by Built In
Please note that we are currently considering candidates that reside in these following states: AZ, Minnesota, Oregon, California and other locations within current West Region footprint.
We’re seeking an energetic, results-driven Regional Sales Manager - Western US to join the PureBites® and Primal Pet Foods Team.
Company Overview
PureBites and Primal Pet Foods are leaders in premium pet nutrition, offering raw and freeze dried dog and cat food, treat and toppers since 2001. PureBites is a category leader in single-ingredient, freeze-dried dog and cat treats and toppers, known for its simplicity and transparency (www.purebites.com ). Primal Pet Food is a pioneer in raw frozen and freeze dried nutrition, delivering innovative, responsibly sourced and minimally processed pet food that support premium feeding (www.primalpetfoods.com). Together, our brands provide a complete premium leading portfolio of pet food, treats and toppers to millions of pet parents every year. Key Responsibilities
Regional Sales Leadership & Team Development
We take care of our employees with competitive benefits and rewarding perks, including:
✅ 401(k) with Company Match — up to 4%
✅ Paid Vacation & Sick Time
✅ 8 Paid Company Holidays Per Year
✅ Low-Cost Medical Insurance
✅ Competitive Dental, Vision & Supplemental Coverage
✅ Discounted Pet Insurance — because pets are family too! 🐶🐱
✅ Career Growth Opportunities & Ongoing Training
✅ Supportive Team Environment & Much More!
Join a company that values hard work, quality, and the people behind every product we make.
We’re seeking an energetic, results-driven Regional Sales Manager - Western US to join the PureBites® and Primal Pet Foods Team.
Company Overview
PureBites and Primal Pet Foods are leaders in premium pet nutrition, offering raw and freeze dried dog and cat food, treat and toppers since 2001. PureBites is a category leader in single-ingredient, freeze-dried dog and cat treats and toppers, known for its simplicity and transparency (www.purebites.com ). Primal Pet Food is a pioneer in raw frozen and freeze dried nutrition, delivering innovative, responsibly sourced and minimally processed pet food that support premium feeding (www.primalpetfoods.com). Together, our brands provide a complete premium leading portfolio of pet food, treats and toppers to millions of pet parents every year. Key Responsibilities
Regional Sales Leadership & Team Development
- Lead, coach, and develop 4 Territory Representatives to achieve regional sales and growth objectives.
- Develop and execute regional and territory business plans aligned with company goals.
- Conduct regular coaching sessions, performance reviews, and field visits.
- Monitor sales performance, territory coverage, and goal attainment.
- Ensure compliance with company policies, procedures, and reporting requirements.
- Manage budgets, team resources, promotional spending, and incentive programs.
- Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
- Expand distribution and market penetration within the independent pet specialty channel.
- Identify, develop, and onboard new retail partners.
- Build and maintain strong relationships with retailers and key decision-makers.
- Ensure effective product merchandising, promotional execution, and brand visibility.
- Deliver product, nutrition, and sales training through in-person and virtual engagements.
- Support retailer recommendations through product education and training.
- Resolve customer concerns and strengthen long-term business partnerships.
- Manage or support regional key account relationships and identify growth opportunities.
- Participate in account planning, presentations, and business reviews.
- Partner with distributor leadership to align strategies, training, and retailer support initiatives.
- Monitor market trends, competitive activity, and emerging opportunities.
- Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency.
- Support industry trade shows, National Sales Meetings, and company initiatives.
- Perform other duties as assigned.
- 5-7 years of outside sales experience, preferably within the natural foods, pet food, or pet specialty industries.
- Demonstrated success growing territories, opening new accounts, and building customer relationships.
- 2+ years of leadership or management experience preferred.
- Strong communication, presentation, negotiation, and organizational skills.
- Strong analytical and problem-solving abilities.
- Ability to build relationships and coach team members.
- Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.
- Previous regional management experience.
- Previous Territory Sales management experience
- Previous experience in pet food and treats
- Knowledge of the pet food industry, retail landscape, and competitive environment.
- Experience working with distributors and key accounts.
- Must reside in the Western United States.
- Ability to travel up to 50%, including overnight and air travel.
- Ability to work some weekends and nontraditional business hours.
We take care of our employees with competitive benefits and rewarding perks, including:
✅ 401(k) with Company Match — up to 4%
✅ Paid Vacation & Sick Time
✅ 8 Paid Company Holidays Per Year
✅ Low-Cost Medical Insurance
✅ Competitive Dental, Vision & Supplemental Coverage
✅ Discounted Pet Insurance — because pets are family too! 🐶🐱
✅ Career Growth Opportunities & Ongoing Training
✅ Supportive Team Environment & Much More!
Join a company that values hard work, quality, and the people behind every product we make.
Skills Required
- 5-7 years of outside sales experience, preferably in natural foods, pet food, or pet specialty industries
- Demonstrated success growing territories, opening new accounts, and building customer relationships
- 2+ years of leadership or management experience
- Strong communication, presentation, negotiation, and organizational skills
- Strong analytical and problem-solving abilities
- Ability to build relationships and coach team members
- Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint
- Previous regional management experience
- Previous Territory Sales management experience
- Previous experience in pet food and treats
- Knowledge of the pet food industry, retail landscape, and competitive environment
- Experience working with distributors and key accounts
- Must reside in the Western United States
- Ability to travel up to 50%, including overnight and air travel
- Ability to work some weekends and nontraditional business hours
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The Company
What We Do
Pure Treats Primal Pet Foods Inc. is a pet-food company producing and selling natural dog and cat treats, foods, toppers, mixers, and raw or freeze-dried nutrition. It brings together Pure Treats’ PureBites and PureSnacks brands with Primal Pet Foods, whose recipes emphasize premium, protein-rich ingredients for dogs and cats. The group manufactures through facilities in the United States and Canada and distributes via pet-specialty retailers and online channels.
