Pay: $105,000 - $135,000
OVERVIEW
Seremoni is seeking a Regional Sales Manager to own the regional P&L for specialty foodservice and broadline distributor relationships within an assigned region. The Regional Sales Manager owns each distributor relationship directly, sets regional strategy grounded in market insight and sales data, and is accountable for regional revenue, margin, and distribution targets, reporting to the Senior Sales Director.
PRIMARY RESPONSIBILITIES
Strategic Leadership & Market Insights
Set regional sales strategy and priorities based on market data and competitive analysis, for review and approval by the Senior Sales Director
Prepare data-driven sales forecasts and budgets for the region
Monitor weekly and monthly sales, margin, and market trend data to identify risks and opportunities, and address underperforming distributor relationships early
Distributor & Broadline Account Management
Build and maintain relationships with specialty foodservice distributors and broadliners
Negotiate contracts, pricing, and terms of sale tailored to each distributor's business
Resolve distributor inquiries, concerns, and feedback promptly
Own performance scorecards for each distributor relationship, using data to hold partners accountable
Market Expansion
Identify and pursue new distributor relationships within the region, prioritized using market data
Represent Seremoni at trade shows and on direct headquarters-level sales calls with distributor buyers
Expand Seremoni's distribution footprint and market reach through existing and new distributor partners
Prioritize markets where Seremoni's quality and traceability story commands a premium
Go-to-Market & Product Support
Educate distributor sales teams on Seremoni's product features, quality story, and best practices for foodservice applications
Partner with Marketing on regional promotional activities and sales campaigns aimed at distributor partners
Work with Operations and QA to resolve regional service, quality, or fulfillment issues
Communicate new product introductions to distributor partners
Regional P&L & Sales Operations
Own the full regional P&L -- revenue, margin, and trade spend -- across all distributor accounts and products
Track regional revenue, distribution, and margin performance against plan
Maintain CRM and distributor portal data to support accurate, data-driven decisions
REQUIREMENTS
Education & Experience
Bachelor's degree in Business Administration, Sales, Marketing, or a related field preferred; equivalent experience considered
5-7+ years of experience in sales management within foodservice and retail distribution, with direct experience managing distributor and broadliner relationships
Proven track record of achieving sales targets and driving business growth through distributor partners
Experience in seafood or perishable protein sales strongly preferred
Knowledge & Skills
Strong market analysis skills; able to translate distributor, competitor, and category data into regional strategy
Data-driven decision-maker; comfortable owning a P&L and using sales and market data to guide it
Proactive and self-directed, anticipating distributor and market needs
Strong leadership presence; able to set direction and hold distributor partners accountable
Highly organized; able to manage a complex, multi-account territory and a demanding travel schedule
Strong knowledge of foodservice distribution market dynamics, including how specialty and broadline distributors operate and buy
In-depth knowledge of seafood products - sourcing, quality, preparation methods, and sustainability practices - preferred but not essential
Excellent communication and negotiation skills
Proficiency with CRM tools and online distributor portals
Comfort operating with real supply constraints (allocation, seasonality, perishability) and communicating trade-offs to distributor partners
Willingness to travel frequently within the region
Skills Required
- Bachelor's degree in Business Administration, Sales, Marketing, or a related field, or equivalent experience
- 5-7+ years of sales management experience within foodservice and retail distribution
- Direct experience managing distributor and broadliner relationships
- Proven track record of achieving sales targets and driving business growth through distributor partners
- Experience in seafood or perishable protein sales
- Strong market analysis skills and ability to translate distributor, competitor, and category data into regional strategy
- Experience owning a P&L and using sales and market data to guide decisions
- Strong leadership, communication, negotiation, and partner-accountability skills
- Knowledge of foodservice distribution market dynamics, including specialty and broadline distributors
- In-depth knowledge of seafood products, sourcing, quality, preparation methods, and sustainability practices
- Proficiency with CRM tools and online distributor portals
- Ability to operate with supply constraints, allocation, seasonality, and perishability
- Willingness to travel frequently within the region
What We Do
Fishing automation for sustainability and deliciousness at scale.
