Regional Sales Leader, Horseshoe

The successful incumbent should reside within the territory (horseshoe shape from Washington state down through California and Arizona, across to Florida, and up to Maine).

The pay range for this role $125,000 to $165,000 USD, with final compensation being determined based on factors such as relevant experience, skills, job-related knowledge, and internal equity. Where applicable, location and market data may also influence the final offer.  

Total rewards that reflect how much we value the people building this Company: bonus + stock options, comprehensive health and wellness coverage, retirement savings, parental leave top-ups, paid time off, and a culture that celebrates growth and recognizes great work. We move fast, and we want you energized for it, not burned out by it.

About Vive

Vive is a high-growth trajectory, sustainable agtech firm founded in 2006 and headquartered in Mississauga, ON. Our Made in Canada, patented Allosperse® delivery technology helps farmers do more with less. By bringing the power of Precision Chemistry™ to agriculture, Vive is connecting the lab to the field, enabling growers to cut costs and reduce their environmental footprint. We are fully commercial with established distribution across the US, and our products were used in USA and Canada on over 2.3 million acres in 2025, with total treated acreage growing at 149% per year on average.

We were recently selected as part of the inaugural cohort of the Government of Canada’s Global Hypergrowth Project, and we are well on our way to becoming Canada’s leading anchor agtech firm. Our global expansion ambition has started with our first product Canadian registration in spring 2023. We’ve received several awards for innovation, been named the SDTC Changemaker of the Year, and ranked #196 on the list of the fastest-growing companies in the Americas. With over 100+ patents, and a vision of having a Vive solution on every acre, we’re looking for passionate, growth-minded individuals to join us on our journey!

At Vive, our core values are the foundation of everything we do and are a guiding force for all the exciting and unique experiences you will have when working with us. 

• We are grower-focused
• We succeed through collective genius
• We are building something real
• We are confident and adaptive owners
• We are data-driven

If you’re looking to build something real with a team of smart, confident, and adaptive owners (and like to have LOTS of fun along the way), keep reading to learn more about the Regional Sales Leader, Horseshoe position and the role you will play in helping us reach our goals!

Mission 

Your core mission is to ensure that Vive’s portfolio sales objectives across all regions in the country are met. As a core leader of the Sales team and reporting into the US Sales Leader, the Regional Sales Leader, Horseshoe will play an integral part in the company’s success and oversee the following states: WA, OR, MT, WY, CA, NV, UT, AZ, NM, TX, OK, AR, LA, MS, TN, AL, GA, FL, SC, NC, VA, WV, MD, PA, NJ, NY, MA, VT, NH, and ME. You have an excellent understanding of the US agricultural marketplace and have experience in agricultural sales. You understand Agricultural distribution model and will work to expand Vive’s market position, sales, and relationships with existing and new retail accounts across the US as well as ensure key regional distribution contacts are aligned with the overall sales strategy. You are a self-driven individual who is passionate about winning and representing
a unique and novel product line in a highly competitive agricultural marketplace. 

You will deliver on this mission by:  

• Coaching and mentoring assigned Territory Sales Managers (TSMs) to execute strategies and business plans that support revenue growth. 

• Managing Vive personnel within region to represent and live Vive’s values in their daily work. 

• Establishing productive and professional relationships with key personnel within assigned customer accounts at both regional business units and/or divisional heads. 

• Using your creativity, market knowledge and business knowledge to provide innovative ideas for business and market share growth with your direct reports. 

• Assessing each direct report skills and development needs and ensuring they receive the proper coaching and training to increase productivity and sales output. 

• Looking for ways to measure and increase sales effectiveness per TSM whether through employee development, or process improvement with other departments.  

• Work closely with the US Sales Leader and other Commercial Leadership Team to direct and execute business initiatives and growth strategies with distribution and retail customers. 

• Working closely with all departments within Vive in supporting our overall culture and business growth. 

Interacts with: 

• Internally – Coordinates with Territory Sales Managers, Regional Sales Leader, Corn Belt, National Account Manager, Technical Sales Agronomists, Product Management, Marketing, Product Development, Finance, VP, Sales, and VP, Product & Strategy.

• Externally – Coordinates with Senior leaders/owners of regional crop protection accounts and/or regional managers of National and Regional crop protection distribution companies. 

Accountability - in your first 12 months, you will...

• Coaching and development of team - Develop the necessary relationships and skill sets to support the development and growth of the Vive Territory Sales Managers in their careers with Vive. 
• Business development - Support the execution of Vive’s market presence within the territory by executing growth and marketing plans to ensure Vive’s market relevance vs. competitors, while ensuring business success and achievement of annual financial requirements. 
• Business planning - Develop and execute business plans with Territory Sales Managers, including territory plans, sales forecasts, CRM, and new market opportunities to meet the needs of our channel partners, thereby enabling them to exceed sales expectations with our product portfolio. 

Specific Duties & Responsibilities 

• Travel to and with Territory Sales Managers across the region for coaching, collaboration, networking, and business planning.  

• Works to expand Vive’s market position, sales, and relationship with existing and new regional distribution partners across this territory  

• Develops and executes sales strategies, business plans and communications across the region, which support the joint business needs of our customers and Vive Crop Protection.   

• Establishes productive and professional relationships with key personnel in assigned customer accounts.   

• Uses creativity, market knowledge and business knowledge to provide innovative ideas for business and market share growth.   

• Works closely with all departments at Vive in supporting our overall culture and business growth.  

Skills & Experiences 

• 10+ years of sales experience in agriculture in the US 

• Bachelors’ degree or higher 

• Extensive experience in field sales within agriculture 

• Experience in managing and coaching people and/or teams 

• Experience with managing key influencers and decision makers 

• Experience in establishing deep and meaningful relationships with key accounts 

• Excellent communication and presentation skills 

• Effective in small team settings driving collaborative approaches 

• Experience with introducing new products and/or technologies into the marketplace 

• Flexible approach to implementing deliverables 

• Problem solving attitude with strong analytical skills 

• Strategic planning and execution with ability to communicate cross-functionally 

• Independent, can-do attitude 

Requirements

• Ability to travel as needed across the US and Canada 

• Valid drivers’ license and good driving record; valid passport