Genesis Orthopedics & Sports Medicine is seeking a motivated and personable Physician Liaison to lead referral outreach efforts to primary care providers, urgent care centers, FQHCs, and other referring clinicians. This individual will serve as the face of our organization in the community and will be responsible for increasing patient volume through new referral partnerships.
Key Responsibilities:- Conduct in-person visits to physician offices, urgent cares, FQHCs, and other referral sources to promote Genesis services and build relationships.
- Distribute marketing materials and articulate the practice’s unique value to referring providers and staff.
- Identify, develop, and maintain referral relationships across the assigned territory.
- Track and report referral patterns, visit activity, and feedback in CRM or designated system.
- Educate clinical and administrative teams at referring offices on scheduling processes, service lines, and care quality.
- Act as a communication bridge between Genesis and referring offices, ensuring satisfaction and timely resolution of any referral issues.
- Coordinate with internal marketing and operations teams to align messaging and referral readiness.
- Attend community events and networking opportunities to increase practice visibility.
RequirementsRequired Qualifications:
- Bachelor’s degree in business, healthcare administration, marketing, or related field preferred.
- 1–3 years of experience in medical sales, provider outreach, or healthcare business development.
- Professional presence, excellent interpersonal and communication skills.
- Self-starter with strong organizational and time management skills.
- Reliable transportation and ability to travel daily throughout the designated region.
- Familiarity with orthopedic, PT, or specialist referral pathways.
- Experience using a CRM (e.g., Salesforce, HubSpot) to manage referral tracking.
- Bilingual (Spanish/English) a plus.
- Increase in referring provider count and diversity.
- Growth in new patient volume from target offices.
- Frequency and quality of outreach visits.
- Retention and satisfaction of referral sources.
Benefits
Why Genesis?
- Opportunity to make a meaningful impact in underserved communities.
- Join a fast-growing, values-driven team with national reach.
- Competitive compensation and a strong sense of purpose.
Top Skills
What We Do
Our goal at Genesis Orthopedics & Sports Medicine is simple: free our patients to be more active, more athletic, and to move freely in their bodies – accessible to everyone, not just the select few. That our patients, regardless of walk of life, move more freely, function better, and experience life to the full. We accept all public insurance as well as the uninsured.
