Regional Media Strategist

Posted 2 Days Ago
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Dallas, TX, USA
Hybrid
70K-70K Annually
Junior
AdTech • Marketing Tech
The Role
Supports strategic multimedia market planning, execution, and stewardship across regional media channels. Responsibilities include developing plans and presentations, managing budgets and flowcharts, issuing TV, radio, and digital media authorizations, maintaining MediaOcean plans, resolving vendor invoice discrepancies, and supporting client communications. The role also provides guidance to an Associate and coordinates with internal departments, external partners, and local investment teams.
Summary Generated by Built In
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
 
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
 
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role
Assist and support the creation, execution and stewardship of strategic multimedia market plans. Lead individual projects and assignments, responsible for the completion of recurring deliverables, and available to support other Strategy team leaders on daily business needs.
 
Responsibilities
●    Collaborate on and support the development of strategic plans/presentations/recommendations across all media channels
●    Effectively work across departments within the agency and with external agency partners
●    Utilize media research and planning tools to support recommendations and analyses
●    Manage, update and reconcile Regional media budget and maintain market flowcharts
●    Issue and manage Linear TV and Radio buy specs and Digital media authorizations to local investment teams for local market media
●    Responsible for maintenance of plans in Media Ocean and other media software/tools
●    Manage and resolve vendor invoice discrepancies to ensure accurate client billing
●    Represent Canvas Worldwide professionally with clients and within the industry
●    Provide oversight and guidance to the Associate and contribute to their development and growth
●    Be proactive: Show an interest in constantly learning and growing
 
Qualifications
●    Excellent written and verbal communication skills
●    Strong presentation skills and the ability to communicate to internal managers and clients
●    Proficient with media research tools including MediaOcean, Prisma and Scarborough
●    Strong computer skills (MS Office Suite) with advanced Excel / PowerPoint experience required
●    Attention to detail and the ability to prioritize workload
●    Strong organizational and analytical skills
●    Ability to manage various projects and deadlines simultaneously
 
Minimum Qualifications
●    Bachelor’s degree required
●    1-2 years Media Strategy / Planning experience; Automotive category experience a plus
●    Understanding of and experience with key media planning / research tools: MediaOcean, Prisma and Scarborough

Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
 
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.
 
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 3 days in-office per week.
 
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
 
CA Applicants: Canvas Worldwide practices Fair Chance Hiring

Skills Required

  • Bachelor's degree
  • 1-2 years of media strategy or media planning experience
  • Experience with MediaOcean, Prisma, and Scarborough
  • Excellent written and verbal communication skills
  • Strong presentation and client communication skills
  • Advanced Excel and PowerPoint experience
  • Strong organizational, analytical, and prioritization skills
  • Ability to manage multiple projects and deadlines simultaneously
  • Automotive category experience
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The Company
HQ: Playa Vista, CA
497 Employees
Year Founded: 2016

What We Do

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!

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