The Regional Marketing Manager is responsible for developing and implementing marketing plans to meet overall organization goals, generate business revenues, coordinate effective internal and external communications campaigns, and plan community outreach activities.
Special InstructionsFor Cumberland Valley Area but Hazard System Center Employee - please make this visible for applicants Responsibilities- Responsible for planning, directing, and coordinating the marketing and community outreach activities of the hospitals, clinics and service lines within the ARH service area.
- Ensures that the organization’s services and products are marketed according to ARH objectives to achieve maximum utilization of the corporation’s healthcare services.
- Conducts feasibility studies and marketing research.
- Develops and adjusts marketing strategy and plans to meet changing markets and competitive conditions.
- Develop and maintain budgets and report any planned or incidental deviation from the budget.
- Promote ARH’s services to the public and business community.
- Responsible for providing advice and guidance to various units of the corporation regarding markets and marketing.
- Develops monitoring systems to measure the success of marketing plans.
- Responsible for planning, directing, and implementing strategies and services related to maintaining and improving positive community relations.
- Works with the corporate communications department to facilitate media calls and coordinate media interviews.
- Works with public relations and advertising agencies, consultants, and freelancers as appropriate in the development and implementation of campaigns and products.
- Develops and maintains content of ARH Internet and social media sites.
- Travel required with occasional nights and weekend responsibilities.
- Perform other duties as assigned.
• Bachelor's degree from an accredited college in Marketing or Communications required.
Experience• 5-7 years of marketing or communications experience preferred.
• Minimum of three (3) years of healthcare marketing experience preferred.
Required Skills, Knowledge & Abilities• Position requires a high level of flexibility, autonomy, accountability, and individual initiative.
• Must possess proven excellent verbal communication skills.
• Must possess proven excellent written communication skills.
Physical Requirements• Must possess physical ability to endure prolonged sitting, moderate walking, lifting, and carrying.
• May require exerting up to 20 pounds of force occasionally; and/or up to 10 pounds of force frequently; and/or a negligible amount of force constantly to move objects.
• Physical demand requirements are in excess of those for sedentary work.
Skills Required
- Bachelor's degree from an accredited college in marketing or communications
- 5-7 years of marketing or communications experience
- At least 3 years of healthcare marketing experience
- Excellent verbal and written communication skills
- High flexibility, autonomy, accountability, and individual initiative
- Ability to sit for prolonged periods, walk moderately, and lift or carry up to 20 pounds occasionally
What We Do
Appalachian Regional Healthcare (ARH) is a not-for-profit health system serving Central Appalachia through 14 hospitals in Kentucky and West Virginia, along with multispecialty physician practices, home-health agencies, home-medical-equipment stores, retail pharmacies, and medical spas. Its mission is to improve health and promote well-being in partnership with regional communities, while providing broad rural healthcare services and investing in medical capabilities.
