Regional Marketing Manager

Position Summary:

The Regional Marketing Manager leads the Regional Marketing team and oversees the execution

of tailored marketing strategies across the Any Hour Group’s family of brands. This role is

responsible for supporting partner brand growth through campaign oversight, pre-close

partnership support, and post-close onboarding. This position ensures that RMCs and AMCs are

equipped with the tools, training, and direction needed to deliver measurable marketing success.

The Senior Manager serves as a strategic marketing leader and internal consultant to ensure all

campaigns drive brand visibility, lead generation, and revenue growth.

Key Responsibilities:

Team Leadership & Support

 Leads and mentors the Regional Marketing team, providing coaching, guidance, and

feedback to drive high performance.

 Conducts regular reviews of RMC marketing plans and performance, offering insights

and strategic recommendations.

 Allocates marketing support and resources across brands based on regional needs and

company priorities.

 Resolves escalated issues impacting marketing execution or brand performance.

Performance Monitoring & Strategy

 Tracks and analyzes brand-level and regional marketing KPIs, leveraging data to inform

leadership decisions.

 Collaborates with RMCs to set KPIs and align plans with company-wide objectives.

 Manages regional marketing budgets and provides detailed reporting on spend, ROI, and

campaign effectiveness.

 Prepares and delivers marketing updates and strategic recommendations to senior

leadership, including the CMO.

Training, SOPs & Best Practices

 Develops and maintains onboarding and continuous training programs for RMCs and

AMCs.

 Documents and enforces standardized marketing processes and playbooks to drive team

consistency.

 Evaluates emerging trends and tools, applying relevant advancements to internal

processes.

New Partner Onboarding

 Builds and executes the marketing onboarding process for newly acquired partner brands.

 Participates in pre-close activities to assess marketing needs and gather insights.

 Leads the transition of newly acquired brands into the regional marketing portfolio,

including assignment of an RMC.

 Monitors integration progress and communicates updates to stakeholders.

Qualifications:

Education

 Bachelor’s degree in marketing, advertising, or a related field is required.

 Master’s degree in marketing or business is preferred.

Experience

 7+ years of marketing experience is required.

 3+ years of experience in managing marketing professionals or leading teams is required.

 Experience in the home services industry or in a seasonal, multi-location business is

preferred.

Certifications

 No certifications required.

Key Competencies & Skills:

 Strong leadership and coaching abilities with a focus on team development

 Strategic thinking with the ability to align marketing plans to business goals

 Proven success managing multi-brand campaigns and regional marketing performance

 Excellent data analysis and reporting skills for evaluating marketing effectiveness

 Outstanding written and verbal communication skills across all levels

 Proficiency in budget management and resource allocation

 Skilled in marketing automation platforms and CRM integrations

 Comfortable working in fast-paced and evolving environments

 Proficient in Microsoft Office Suite and project management tools (e.g., Monday.com)

Physical Demands & Working Conditions:

 Must be able to work at a computer for extended periods

 Occasional light lifting up to 20 pounds

Work Environment & Travel:

 Work is primarily performed in a standard office setting

 Minimal travel required, including occasional off-site visits to partner brand locations

Disclaimer:

This job description is not designed to cover or contain a comprehensive list of activities, duties,

or responsibilities. Responsibilities and activities may change, or new ones may be assigned at

any time, with or without notice. This job description does not constitute a contract of

employment, and the company reserves the right to modify job duties at its discretion.