Regional Manager

(Primary Team Leader & Revenue Owner)

Direct Reports (Upon Completion of The Transition Period) 

• Client Coordinators, Wellness Experience Coordinators  
• NPs (With clinical oversight supported by CMO / MD)
• Nurses (With clinical oversight supported by NP/CMO)
• Leadership Roles: Marketing Manager, Systems Manager, Clinic Educator

The Regional Manager is the single-threaded owner of performance across IVitamin's current and expanding locations, including two brick-and-mortar clinics, a mobile services arm, and an events business. This role carries full accountability for revenue growth, team performance, and operational execution — with the expectation of expanding into multi-unit oversight of partnership-based locations as performance is demonstrated.

This role exists at a critical inflection point for IVitamin. The immediate priority is strengthening unit economics, building a high-accountability sales culture, and driving measurable improvements in conversion, membership growth, and retention at our existing locations. Expansion into additional locations will follow. 

The Regional Manager leads from the front — coaching in real time, using data to drive decisions, and building scalable systems that improve conversion, retention, revenue per client, and overall profitability.

At IVitamin, we believe that wellness is a journey defined by its ups and downs, and the only true way to enjoy the lifestyle you choose is to feel your best while you experience it.

Put simply: Feel your best, be your best, live your best life.
Whether you’re a tireless mom, devoted athlete, busy entrepreneur, or wanderlust traveler – IVitamin is made up of real people looking to feel better and find a healthy life balance with IV hydration therapy while putting a priority on health and wellness.

At IVitamin, our North Star is simple but powerful: promoting health, energy, vitality, and the joy of feeling your best. This guiding beacon is at the core of everything we do.

The Regional Manager has full authority over day-to-day operations across all assigned locations, including staffing, scheduling, sales execution, performance management, and oversight of local marketing initiatives that drive traffic, conversion, and membership growth. This role is empowered to make real-time decisions in the best interest of the business and is trusted to operate autonomously within established budgets, SOPs, and strategic priorities set by leadership.

Revenue & Sales Execution

• Own sales performance across brick-and-mortar clinics, mobile services, and events
• Drive measurable growth in conversion rates, membership adoption, customer retention, and revenue per visit
• Partner on and execute brick-and-mortar marketing strategies that drive local acquisition, increase foot traffic, and improve in-clinic conversion and membership growth.
• Ensure sales processes are consistently followed by Client Coordinators and clinical staff
• Coach team members on consult conversations, education-based selling, and conversion
• Monitor performance against sales targets, ensure team accountability

Team Leadership & Performance Management

• Serve as the primary team leader for clinic and mobile teams
• Coach managers and frontline teams through structured check-ins, role-play, and performance conversations
• Address performance issues promptly and professionally
• Make hiring, corrective action, and termination decisions as needed
• Build a culture of accountability, professionalism, and client-focused service

Operational Execution & SOP Adherence

• Ensure consistent execution of SOPs across all locations and service channels
• Partner with leadership to standardize processes for operational efficiency and multi-unit scalability
• Observe staff on the floor and provide real-time feedback
• Ensure high-quality, safe, and compliant service delivery in coordination with NP and CMO

Client Experience

• Own the end-to-end client experience across all locations and service lines
• Resolve escalated client concerns with professionalism and urgency
• Ensure the team delivers a consistent, high-quality experience aligned with the IVitamin brand
• Implement systems that improve client satisfaction, rebooking, and lifetime value

Leadership & Cross-Functional Collaboration

• Partner closely with the cross-functional leaders to translate company strategy into clear, executable actions at the location level
• Provide insights from the field on performance, challenges, and opportunities to inform business decisions and growth strategy
• Execute initiatives and priorities set by leadership
• Contribute to the evolution of systems, playbooks, and training that support long-term scalability

• This is not a purely administrative or desk-based management role
• This is not a passive oversight position
• This role requires presence, leadership, and real-time decision-making

• Unit economics are proven at brick-and-mortar locations — site-level profitability and measurable customer acquisition cost are documented
• Sales targets are consistently met or exceeded across all service lines
• Measurable improvements in conversion, retention, and average ticket value
• Teams are highly engaged, coached consistently, and performing at a high level
• SOPs are followed in real-world execution, not just on paper
• Client experience is consistent, professional, and high-quality
• Issues are addressed quickly, directly, and constructively 
• New locations and business models launch smoothly with strong performance
• Data is actively used to drive decisions and continuous improvement

This role is designed for a high-impact operator who thrives in scale environments. As IVitamin continues to expand, this position will evolve into broader regional or market leadership based on performance.

• 5+ years of senior leadership experience (Regional Manager, General Manager, Director-level) in a multi-location environment
• Experience operating within a wellness, healthcare, hospitality or retail environment strongly preferred. RN license or clinical background is a significant plus. 
• Proven track record of driving measurable revenue growth and customer service performance, including improving conversion, retention, and overall profitability.
• Strong background in sales strategy, membership/subscription models, or service-based revenue environments. 
• Strong understanding and hands-on experience in marketing for brick-and-mortar locations, including local acquisition, community engagement, and in-clinic conversion strategies.
• Highly data-driven with experience using KPIs and performance metrics to inform decisions and drive outcomes.
• Demonstrated success building and developing high-performing teams, including mentoring leaders and scaling teams across multiple locations.
• Experience creating or implementing training systems, playbooks, or performance frameworks that improve execution.
• Strong operational discipline with the ability to implement and scale systems, enforce SOP adherence, and drive consistent execution across locations.
• Experience in wellness, healthcare, hospitality, or retail environments strongly preferred; clinical exposure is a plus (RN or clinical background a bonus).
• High level of emotional intelligence and leadership maturity, including experience with leadership and personal development frameworks (e.g., Four Agreements, Enneagram, or similar).
• Strong personal accountability with the ability to assess gaps objectively and implement corrective action.
• Must be comfortable in a fast-paced, hands-on, in-person leadership role across multiple locations, including weekends as needed.

• Target base salary range: $100,000-120,000
• This role includes a performance-based bonus tied to clinic revenue growth, sales conversion, and overall business performance. High performers should expect meaningful upside tied directly to results, not discretionary or subjective metrics.

1. Walk us through a customer journey you personally mapped, improved, or built from scratch in a retail, membership or subscription-based business. What specific touch points did you change, and how did that directly impact retention?
2. Describe a specific time when you turned around revenue at a location you managed. How did you diagnose the priorities, lead through the resistance, and what were the measurable results?