Heaven Hill Brands

Regional Manager - TX

Posted 5 Days Ago

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Dallas, TX, USA

In-Office

Senior level

Food & Beverage Manufacturing

The Role

Oversee Heaven Hill distributor execution across Texas, including sales goals, pricing, merchandising, promotional programs, budgets, and compliance. Coach regional sales teams, negotiate with distributor management, monitor competitive activity, launch products, manage retail account relationships, and report market performance. The role requires cross-functional collaboration, regulatory awareness, budget management, and frequent engagement with distributor offices, sales representatives, and customer teams.

Summary Generated by Built In

This is a remote position with an ideal base location in Dallas.

What the Role Is

The Regional Manager will be responsible for overseeing the execution of Heaven Hill Brand’s strategic initiatives through the management of distributors in Texas. The Manager will ensure distributors are adhering to brand policies, company objectives are being met, and promotional activity is taking place.

This position will also be responsible for Net Sales Value (NSV), market depletions, pricing, brand programming, and management of Heaven Hill Sales Activity Budgets (SAB) and Distributor Local Marketing Funds (LMF) within the distributor network. Additionally, the Manager will coach, develop, guide and direct the Heaven Hill sales teams within each market, and manage the Travel & Entertainment Budget (T&E).

How You Will Spend Your Time?

Ability to manage distributor relating to the development and implementation of local merchandising program and ongoing performance evaluation
Direct distributor selling activities to achieve sale, distribution and merchandising goals
Ability to negotiate pricing with distributor management
Responsible for educating distributor, and sales staff
Observe competitive market activity and evaluate distributor execution against our initiatives
Have high visibility at the distributor office and meet with sales representatives and management to ensure pursuit of Heaven Hill’s goals and objectives
Execute product seminars at accounts and with distributor sales team
Provide National Account mandate compliance and pricing requests in a timely fashion
Work cross-functionally with Heaven Hill National and Regional On and Off Premise customer teams, to ensure proper pricing, compliance and execution are achieved to standards of expectation.
Stay informed and knowledgeable of customer and consumer trends
Provide monthly market activity report to Associate Vice President, including a list of objectives, accomplishments, competitive activity, special projects and/or any needs
Successfully launch all new products achieving volume and distribution objectives
Provide feedback on effectiveness of marketing and sales initiatives
Develop rapport with key retail accounts in region to ensure proper brand distribution, promotion, and shelf management are taking place
Maintain accurate records regarding distributor profiles, organizational structures, and competitive brand alignments
Manage all T&E expenses and local budgets (Heaven Hill SAB and Distributor LMF) for market
Stay informed and knowledgeable of all laws, regulations, and policies that govern the market and keep management informed of all information pertaining to changes

Who You Are…

Bachelor’s Degree in Business, Management, Marketing or related field
Minimum five (5) years’ sales experience in spirits or wine industry
Minimum five (5) years’ people management experience
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of principles and processes for providing customer and personal services.
Excellent critical thinking skills, using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
Effective managerial and presentation skills
Strong oral and written communication skills
Strong interpersonal skills
Must be customer –centric and have effective negotiation and business development skills.
Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint
Proficient with distributor databases for communication and analytics of the business
Valid Driver’s License

Physical Requirements

While performing job duties, the employee is occasionally required to:

Stand; walk; use hands and fingers to handle or feel objects, use of computer; and reach with hands and arms.
Lift and/or move up to 20 pounds.

Benefits

Paid Vacation
11 Paid Holidays
Health, Dental & Vision eligibility from day one
FSA/HSA
401K match
EAP
Maternity/Paternity Leave

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.

Skills Required

Bachelor’s degree in Business, Management, Marketing, or a related field
At least five years of sales experience in the spirits or wine industry
At least five years of people management experience
Knowledge of product promotion, sales techniques, marketing strategy, and sales control systems
Knowledge of customer and personal service principles and processes
Critical thinking and problem-solving skills
Analytical skills, including gathering and presenting data from varied sources
Managerial and presentation skills
Strong oral and written communication skills
Strong interpersonal skills
Customer-centric approach with negotiation and business development skills
Proficiency with Microsoft Word, Excel, and PowerPoint
Proficiency with distributor databases for business communication and analytics
Valid driver’s license

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The Company

HQ: Louisville, Kentucky

873 Employees

Year Founded: 1935

What We Do

Independent. Family-led. Legacy-built. Heaven Hill Brands is the largest family-owned & operated distilled spirits company in the U.S., crafting award-winning brands and championing people-first culture. 2025 Best Managed Company | Thriving Together